Social platform capabilities

  • Updated

Optimizely Content Marketing Platform (CMP) integrates the following social platforms to publish content to your audiences.

Facebook

  • Integration – Native; enter account credentials
  • Account type – Page only (admin)
  • Create a post – Yes
  • Publish – Yes
  • Edit and re-publish – No
  • Schedule – Yes
  • Images – Yes
  • Video – Yes
  • @mention – No
  • Organic content – Yes
  • Paid content (ads) – No
  • Targeting – Yes
  • Social listening (Analytics, comments) – No

Hootsuite

  • Integration – Feed: connect the feed to the Hootsuite Syndicator app
  • Account type – n/a
  • Create a post – Yes
  • Publish – Sends content to Hootsuite for publishing.
  • Edit and re-publish – No
  • Schedule – No
  • Images – Yes
  • Video – Yes
  • @mention – No
  • Organic content – Yes
  • Paid content (ads) – No
  • Targeting – No
  • Social listening (Analytics, comments) – No

Instagram

  • Integration – Native; enter account credentials
  • Account type – Any account
  • Create a post – Yes
  • Publish – Sends content to the creator of the article.
  • Edit and re-publish – No
  • Schedule – No
  • Images – Yes
  • Video – Yes
  • @mention – Yes
  • Organic content – Yes
  • Paid content (ads) – No
  • Targeting – No
  • Social listening (Analytics, comments) – No

LinkedIn

  • Integration – Native; enter account credentials
  • Account type – Page only (admin)
  • Create a post – Yes
  • Publish – Yes
  • Edit and re-publish – No
  • Schedule – Yes
  • Images – Yes
  • Video – No
  • @mention – No
  • Organic content – Yes
  • Paid content (ads) – No
  • Targeting – Yes
  • Social listening (Analytics, comments) – No

Twitter

  • Integration – Native; enter account credentials
  • Account type – Any account
  • Create a post – Yes
  • Publish – Yes
  • Edit and re-publish – No
  • Schedule – Yes
  • Images – Yes
  • Video – Yes
  • @mention – Yes
  • Organic content – Yes
  • Paid content (ads) – No
  • Targeting – Yes
  • Social listening (Analytics, comments) – No

YouTube

  • Integration – Native; enter account credentials
  • Account type – Any account (owner or manager)
  • Create a post – Yes
  • Publish – Yes
  • Edit and re-publish – No
  • Schedule – Yes
  • Images – Yes
  • Video – Yes
  • @mention – No
  • Organic content – Yes
  • Paid content (ads) – No
  • Targeting – No
  • Social listening (Analytics, comments) – No