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  2. Experimentation
  3. The Optimization Methodology
  4. Stage 2 – Decide what to test

Stage 2 – Decide what to test

Second stage of The Optimization Methodology. Once you set the direction for your program from Stage 1, it is time to research and brainstorm ideas for testing and personalization.

  • Use a business intelligence report to ask the right questions
  • Use direct data for experimentation
  • Use indirect data for experimentation
  • Use analytics reports to generate hypotheses: basic
  • Use analytics reports to generate hypotheses: advanced
  • Best practices: From research to hypothesis creation
  • Design an effective hypothesis
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