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  2. Experimentation strategy
  3. Get started
  4. The Optimization Methodology
  5. Stage 2 – Decide what to test

Stage 2 – Decide what to test

Use business intelligence, direct and indirect data, and analytics reports to generate strong hypotheses and document them clearly for your Experimentation program.

  • Use a business intelligence report to ask the right questions
  • Use direct data for experimentation
  • Use indirect data for experimentation
  • Use analytics reports to generate hypotheses: basic
  • Use analytics reports to generate hypotheses: advanced
  • Best practices: From research to hypothesis creation
  • Design an effective hypothesis
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