2024 Optimizely Content Marketing Platform Release Notes

  • Updated


Access artificial intelligence (AI) assistant Opal from the main navigation menu

Use Opal to answer questions about marketing plans, tasks, campaigns, and more. Your conversations are organized according to your location on the platform when you ask Opal your questions. For example, you can reopen a task to access the Opal conversation history from when you worked on that task. See Global header.


Auto-complete Work Requests 

When you start a task from a work request and then complete it, the corresponding work request gets automatically marked as completed, and the requestor receives a notification. See Work requests.

Select assets to push to the Library before task completion

Push assets to the Library after a workflow step is completed. Determine this in workflow settings. See Manage workflows. You can also toggle on Save to Library for a workflow step from within a task. See Content workspace