Release schedule

  • Updated

Optimizely Content Marketing Platform (CMP) offers two ways to receive platform updates: cutting-edge and standard. The cutting-edge release is designed to have fast and frequent changes. This helps teams execute continuously. Because of the rapid changes, teams often do not receive communication before the changes display in the UI.

If you want a gated release, you should be part of the standard release cycle. CMP announces new features in advance to let you know what is upcoming.

Cutting-edge

CMP has planned the following dates for cutting-edge releases:

  • July 13, 2025
  • August 24, 2025
  • October 5, 2025
  • November 16, 2025

See Cutting-edge features for information on the latest features.

Standard

CMP has planned the following dates for releases to be published to standard instances:

  • July 27, 2025
  • September 7, 2025
  • October 19, 2025
  • November 30, 2025

See the 2025 Optimizely Content Marketing Platform release notes for information on the latest features.