2024 Optimizely Content Marketing Platform release notes

  • Updated


Remote fields

You can develop your applications and include them within the omnichannel editor. For example, implement a color picker field or load a list of fields from another platform, such as their CRM. See Remote fields and extensions in Edit content with omnichannel authoring.

Delete users

You can remove a user, but the activities and comments remain on the platform with the label (deleted) next to their name, such as "Jane Smith (deleted)."

Additionally, deleted users are accessible as a filter option in the Plan module's filter panel, making locating activities assigned to or owned by deleted users easy.

Recycle bin

Admins can restore deleted tasks or task content, such as an article, image, raw file, URL, or Microsoft asset, from the recycle bin. See Restore deleted tasks and task content from the recycle bin in Manage tasks.


WordPress integration revamp

The revamped WordPress integration uses APIs for enhanced security and performance and supports standard and custom post types.

UX delights

  • Opal – You can access Optimizely's ChatGPT AI assistant powered by Open AI through the top navigation menu.
  • Field inheritance – You can control if the content uploaded to a task inherits the same fields as the task it is a part of with the Inherit field changes from the task checkbox. See Field inheritance in Content workspace.
  • Saved view permissions – You can select Can Edit and Can View permissions when you share saved views with users, teams, or organizations. See Saved filter views.


Asset fields

Create custom asset fields in the library and tasks in the Digital Asset Manager (DAM) to help search and organize your results. See Organize assets in Library overview.


Access artificial intelligence (AI) assistant Opal from the main navigation menu

Use Opal to answer questions about marketing plans, tasks, campaigns, and more. Your conversations are organized according to your location on the platform when you ask Opal your questions. For example, you can reopen a task to access the Opal conversation history from when you worked on that task. See Global header.


Auto-complete Work Requests 

When you start a task from a work request and then complete it, the corresponding work request gets automatically marked as completed, and the requestor receives a notification. See Work requests.

Select assets to push to the library before task completion

Push assets to the library after completing a workflow step. Determine this in workflow settings. See Manage workflows. You can also toggle on Save to Library for a workflow step from within a task. See Content workspace.