2026 Optimizely Content Marketing Platform release notes

  • Updated

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April

  • Asset fields in collections – Added Asset Fields to Library Collections when accessing the collection through its public URL. This lets you review asset metadata directly from the public link, without needing to go back to CMP. 
  • Custom date field filter – Added the custom date field as a filter to the Plan view. You can select a preset date range or define a custom date range in the filter panel to display only the Tasks, Campaigns, and Events that fall within the selected timeframe. This helps you plan portfolios, oversee localization calendars, and manage event timelines efficiently.

February

  • Hybrid workflows – Added the ability to let content teams maintain flexible and adaptable creative processes while enforcing strict governance and compliance at critical workflow stages. The feature introduces per-step controls like Step Lock to lock edits, Assignee Lock for accountability, and Asset Lock to prevent unauthorized modifications, ensuring both speed and adherence to regulatory requirements. See Hybrid workflows.
  • Opal tools – Added additional tools that you can use in Opal Chat. You can convert your ideas in an Opal Canvas directly into a structured asset in CMP, turn a work request into a campaign or task with assignees and due dates, and ask Opal to find any campaign, task, or milestone without leaving the chat. See System tools for CMP.
  • Asset meta information – Added the ability to see all hidden metadata from your image files in the Library, including IPTC and EXIF metadata. See Manage assets. 

January

  • Tasks in multiple campaigns – Added the ability to streamline your content operations by linking a single task to multiple campaigns. This feature eliminates duplicate tasks, improves cross-campaign coordination, and automatically shares completed assets, while maintaining one source of truth for task details. See Add a task to multiple campaigns.
  • Mandatory asset expiry date – Added the ability to make asset expiry dates mandatory with two new settings: one for uploading assets and one for pushing assets from tasks. See Expire.
  • Focal point adjustment for renditions – Added the ability to adjust the focal point for specific renditions. See Renditions.