2026 Optimizely Content Marketing Platform release notes

  • Updated

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February

  • Hybrid workflows – Added the ability to let content teams maintain flexible and adaptable creative processes while enforcing strict governance and compliance at critical workflow stages. The feature introduces per-step controls like Step Lock to lock edits, Assignee Lock for accountability, and Asset Lock to prevent unauthorized modifications, ensuring both speed and adherence to regulatory requirements. See Hybrid workflows.
  • Opal tools – Added additional tools that you can use in Opal Chat. You can convert your ideas in an Opal Canvas directly into a structured asset in CMP, turn a work request into a campaign or task with assignees and due dates, and ask Opal to find any campaign, task, or milestone without leaving the chat. See System tools for CMP.
  • Asset meta information – Added the ability to see all hidden metadata from your image files in the Library, including IPTC and EXIF metadata. See Manage assets

January

  • Tasks in multiple campaigns – Added the ability to streamline your content operations by linking a single task to multiple campaigns. This feature eliminates duplicate tasks, improves cross-campaign coordination, and automatically shares completed assets, while maintaining one source of truth for task details. See Add a task to multiple campaigns.
  • Mandatory asset expiry date – Added the ability to make asset expiry dates mandatory with two new settings: one for uploading assets and one for pushing assets from tasks. See Expire.
  • Focal point adjustment for renditions – Added the ability to adjust the focal point for specific renditions. See Renditions.