Creating Beelines from an Event Segmentation Analysis

Beelines are new ad hoc data analyses forking off from a point in the result of an exploration. The context of the forking point is propogated to the new analysis where the user can continue further analysis. Whenever you create a new beeline (from the original tile or from a beeline tile), a new beeline tile will be created to the bottom and an automatic scroll would happen.

The following beelines can be created from an event segmentation analysis:

Segment by cohort​

This beeline creates a new Event Segmentation explore with the same configuration but with the selected cohort as an additional segment. To segment your event segmentation chart by cohort,

1. Navigate to Explorations and choose an event segmentation analysis of your choice.
2. Right click on any point in the exploration and choose Segment by cohort. A list of all the cohorts will be displayed and you can choose from the catalog to create a beeline. Here, we choose to create a beeline for the Purchased in Last 30 Days cohort.

Segment by attribute​

This beeline creates a new Event Segmentation explore with the same configuration but additionally segments it by the selected attribure. To segment your event segmentation chart by attribute,

1. Navigate to Explorations and choose an event segmentation analysis of your choice.
2. Right click any point in the exploration and choose Segment by attribute. A catalog with all the attributes will be displayed for you to choose from to create a beeline. In the example, we create a beeline based on subscription_tier.

Show over time​

This beeline creates a new Event Segmentation explore with the same configuration but displays the results over a selected period of time. To see results over time,

1. Navigate to Explorations and choose an event segmentation analysis of your choice.
2. Right click any point in the exploration and choose Show over time. This will display the results over the period of time selected in the original analysis.

Drill down​

This beeline creates a new Event Segmentation explore with the same configuration but additionally allows you to drill-down further on this data using other attributes and find out more about your users. To drill down further on your exploration,

1. Navigate to Explorations and choose an event segmentation analysis of your choice.
2. Right click any point in the exploration and choose Drill down. A catalog with all the cohorts and attributes will be displayed for you to choose from to create a beeline. In the example, we drill down by country.