Universal Exploration - Overview

In Analytics, you can create visual explorations with analytic building blocks. The Universal Exploration template allows you to do more free form analytics - so you can slice and dice multiple measures, using attributes, filters and, segments like you do with other Analytics exploration templates. But instead of a very specific product analytics style analysis, you can seamlessly combine, BI and event analytics. Additional capabilities include segmentation by cohorts, configuring the number of top 'N' segments, and period-over-period comparison.

The screenshot that follows shows a Universal Exploration template that calculates the sum of campaign revenue and the number of unique actors that performed an event and finally displays the revenue made during each user session.

Pre-requisites​

Before you start creating explorations inside Analytics, make sure you have created datasets and connected to your data sources.