2025 Optimizely Content Marketing Platform release notes

  • Updated

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May

Usage and billing update

Effective May 7, 2025, access to Optimizely Opal features across Content Marketing Platform, Web Experimentation, Feature Experimentation, Personalization, Content Management System (SaaS), Collaboration, and Optimizely Data Platform will transition to a credit-based usage and billing model.

For a full list of Optimizely Opal features, see Optimizely Opal and AI features.

Optimizely Opal 

You must have Opti ID to use these features.

  • Added the ability to use Optimizely Opal to create an entire on-brand campaign. 
    • Create campaigns.
    • Generate campaign briefs.
    • See a list of suggested tasks for executing each element of the campaign.
    • Create on-brand content, including blogs and social posts.
  • Released prebuilt instruction agents to help you create your content:
    • Campaign Brief (None) – Create a campaign brief in a defined structure.
    • Industry Marketer (@industrialise, @industrialize, or @industry) – Provide a URL and create an industry-targeted variation.
    • Keyword Research (@keywords) – Give a targeted keyword and see suggestions and recommendations.
    • Marketing Planning Meeting (@meetinglaunch) – Create a campaign and brief based on the content of a video upload.
    • Marketing Researcher (@research) – Research and define a campaign marketing strategy that forms the campaign brief.
    • Task Brief (None) – Create a task brief in a defined structure.
    • Tone of Voice Sample (None) – Provide instructions on your tone of voice.
    • Video Transcription (@transcribe) – Provide transcriptions of uploaded videos. Supports text, subtitle, and translation as outputs.

Collections updates

  • Added the ability to set passwords and expiration dates for public links to have greater control over who sees your collections.
  • Added the ability to let users download asset renditions (different sizes and formats) from the public links. Admins can specify which rendition types are available to ensure only approved versions are accessible.

See Collections for information.

Assets updates

  • Added the ability to configure renditions to be automatically overwritten with the latest version of the asset, ensuring URLs referenced elsewhere remain consistent and reflect the most current rendition. See Manage asset versions.
  • Added additional notification options for asset expiration. Choose to be notified 1, 7, 30, 60, or 90 days before an asset expires. See Get notified about asset expiry.

April

Usage and billing update

Effective May 7, 2025, access to Optimizely Opal features across Content Marketing Platform, Web Experimentation, Feature Experimentation, Personalization, Content Management System (SaaS), Collaboration, and Optimizely Data Platform will transition to a credit-based usage and billing model.

For a full list of Optimizely Opal features, see Optimizely Opal and AI features.

February

AI translations

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List view in Library

  • Added the ability to view assets in the Library in a list view and export the data to CSV. See Library overview for information.

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Creative asset fields

  • Added the ability to assign asset-specific fields to each asset in a work request so that those working with task content have the information they need to action, approve, and store. See Work requests for information.