Overview

You can sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform (ODP) for advanced segmentation and dynamic content creation. 

Why install LoyaltyLion?

• Identify customers who are not yet members of your loyalty program, then segment your top customers in that group. Target them with messaging to convert them into loyalty members.
  
  
  
• Create a segment of customers who have earned any loyalty points and exclude them from Cart Abandonment campaigns that encourage purchasing with a discount offer.
  
  
  
• Use ODP's Churn Prevention feature to judge loyalty members who have not engaged with your brand in some time and slipped into the Winback zone.
• Segment your loyalty members based on tiers and target them with relevant messaging. 

Configuration 

Step 1: Authorize connection 

Go to ODP's App Directory > Loyalty Lion > Settings > Authorize.

Select a LoyaltyLion program to connect with ODP then click Continue.

Step 2: Start historical sync

After authorizing the connection, return to the Loyalty Lion integration in the App Directory.

Go to Settings > Configuration > Start Historical Sync. This will pull contacts from LoyaltyLion and add or update existing ones in ODP.

The integration updates data nightly in ODP.

Step 3: Start creating segments

You can now start creating segments in ODP using LoyaltyLion attributes.