Integrate Facebook Segment Sync

  • Updated

The Optimizely Data Platform (ODP) integration with Facebook lets you use customer segments created in ODP in audience targeting on the desktop news feed, Instagram, and the Facebook Audience Network. This provides an opportunity to reach your customers with promotions outside of emails.

Configure Facebook

Traditional accounts (non-Business Manager)

  1. Sign in to your Facebook account and locate the correct account ID by clicking Manage Ads. Currently, you can only sync one Facebook account to an ODP account.


  2. In ODP, go to Account Settings > Integrations > Facebook.
  3. Enter the Account ID in the Ad Account ID field.
  4. Click Authorize and accept the Facebook authentication.
  5. Toggle the Inactive option to Active

If you have not used custom audiences yet, you need to accept the Facebook Terms of Service. Follow the link shown here, adding your Facebook ad account ID after act=.

These terms of service must be accepted by the account that is integrated with ODP.

Accounts managed with Business Manager

  1. Ensure you are using the Facebook account that is linked to your active Business Manager account.
  2. Log in to the Business Manager.
  3. Go to Business Settings > Ad Accounts.
  4. Select the account that you want to sync with ODP.
  5. Copy the ad account number that displays.


  6. In ODP, go to Account Settings > Integrations > Facebook.
  7. Place the Account ID into the Ad Account ID field.
  8. Click Authorize and accept the Facebook authentication.
  9. Toggle the Inactive option to Active

Your segment must have at least 20 individual email addresses to target an audience on Facebook.

Synchronize specific segments

Determine which segments to synchronize to Facebook by selecting the segment and enabling Facebook.

Turn on Enable Lookalike if you want Facebook to find additional customers who have similar attributes to the people who are in that base custom segment/audience. This feature uses the Facebook lookalike setting Greater Reach (top 5% of people in the selected country that are similar to the seed Custom Audience). All lookalike audiences are set to model against United States Facebook users.


This integration sends hashed email addresses to Facebook, which they use to create a customer list.