If there is no reachable audience when previewing or sending a test campaign, Optimizely Data Platform (ODP) automatically expands the audience, letting you preview or test the campaign. The campaign's final delivery does not use the expanded audience. Examples of expanded audiences include the following:
- A continuous cart abandonment campaign with only a few cart abandoners each day.
- Campaign constraints that restrict send to users to once every week.
Automatic audience expansion
A warning icon displays in the preview when ODP attempts to expand the audience automatically.
ODP modifies the audience in the following ways to match the target segment:
- Ignores other campaign activity requirements such as matched, opened, or clicked specific campaigns.
- Increases the timeframe for required behaviors. For example, ODP increases the timeframe to include all cart abandoners when targeting customers who abandoned their cart in the past hour.
- Ignores lists subscription requirements.
- Ignores campaign constraints.
- Ignores activity timeframes.
The system displays an error if ODP does not gather audience members after the expansion.
If you see an information icon, ODP is not expanding the audience. However, you can toggle the expansion manually to review samples.
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