Integrate Google Audience Sync

  • Updated

The Google Audience Sync integration lets you automatically synchronize a segment into the Google Ads platform. Customers who have an email associated with them are eligible for this integration. Currently, this integration allows you to target your segments on Search, YouTube, and Gmail paid advertising.

Use of this app is subject to Optimizely's Terms of Service Agreement.

Prerequisites

  • Google Ads account
  • Accept Google's Customer Data Terms. In Google Ads, go to Goals > Conversions > Settings > Customer Data Terms > Accept.

Configure Google Audience Sync

  1. Go to App Directory > Google Audience Sync.
  2. Click Install.
  3. Go to the Settings tab and click Sign in with Google to authorize your Google account.
  4. Once authorized, paste your Google Ad account ID in the Ad Account ID field. Ensure you enter a specific ad account ID, as this configuration does not work with an ad manager account ID.
  5. Click Verify.

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Sync segments from Google

  1. Go to Customers > Segments.
  2. Select the desired segment.
  3. In the Next Scheduled 3rd-Party Segment Sync section, set Google to ON.

Locate audience in Google Ads

  1. Log into your connected Google Ads account.
  2. Go to Tools and Settings > Shared Library > Audience manager.
  3. The Your Data Segments section displays your ODP segments.

Troubleshoot

Your ODP Google Audience Sync app might become unauthorized for a couple of reasons:

  • The last person to authorize the app has been removed from your Google Ads Account.
  • You have not accepted Google's Customer Data Terms. In Google Ads, go to Goals > Conversions > Settings > Customer Data Terms > Accept.

To reauthorize the app in ODP, after you ensure you are an admin in the Google Ads account and you have accepted Google's Customer Data Terms, complete steps 3 through 5 from the Configure Google Audience Sync section above.

Your audiences will begin to sync on their next daily sync time. If you want to sync an audience immediately:

  1. In ODP, go to Customers > Segments.
  2. Select the desired segment.
  3. In the Next Scheduled 3rd-Party Segment Sync section, set Google to OFF then toggle it back ON.

Turn on alert notifications

You can sign yourself up for ODP alerts so that you will receive a notification when an error occurs in your ODP account, like your Google Audience Sync app becoming unauthorized:

  1. Go to Account Settings > Alerts.
  2. Enter your email address (or comma-separated list of email addresses).
  3. Click Save List.