You can review campaign and touchpoint metrics in Optimizely Data Platform (ODP). See Measure performance for an individual campaign for information on where to find these metrics.
Metric definitions
- Qualified – The number of times customers qualified for the campaign based on the segment, campaign constraints, and other options in campaign Enrollment.
- Sends – The number of times a message was sent to customers. This count can be lower than Qualified when the template uses abort statements.
- Opens – The number of times customers opened an email or an app push message or clicked a web push message.
- Open Rate – The number of customers who opened the message compared to those who received the message.
- Clicks (email only) – The number of times customers clicked a link in the message.
- Click Rate – The number of customers who clicked a link in the message compared to those who received the message (expressed as a percentage).
- Click-to-Open Rate – The number of customers who clicked a link in the message compared to those who opened the message (expressed as a percentage).
- Opt-Outs – The number of customers who unsubscribed from all marketing communication.
- List Unsubscribes (email only) – The number of customers who unsubscribed from the mailing list associated with the campaign.
- Conversions – The number of purchases a customer makes by opening or clicking a message. ODP calculates the conversion and revenue data from the previous three days.
- Revenue – The total revenue from the subtotal fields associated with conversions.
- Bounces (email only) – The number of times a delivery attempt failed. A bounce can happen for various reasons, including when a mailbox is full or when an email address does not exist. See Standard event definitions.
- Spam Reports (email only) – The number of times a customer marks a message as spam.
- Aborts – The number of messages that are canceled after meeting pre-configured abort statements built into the message's template.
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