Campaign metrics

  • Updated

You can review campaign and touchpoint metrics in Optimizely Data Platform (ODP). See Measure performance for an individual campaign for information on where to find these metrics.

Metric definitions

  • Qualified – The number of times customers qualified for the campaign based on the segment, campaign constraints, and other options in campaign Enrollment.
  • Sends – The number of times a message was sent to customers. This count can be lower than Qualified when the template uses abort statements.
  • Opens – The number of times customers opened an email or an app push message or clicked a web push message. 
  • Open Rate – The number of customers who opened the message compared to those who received the message.
  • Clicks (email only) – The number of times customers clicked a link in the message.
  • Click Rate – The number of customers who clicked a link in the message compared to those who received the message (expressed as a percentage).
  • Click-to-Open Rate – The number of customers who clicked a link in the message compared to those who opened the message (expressed as a percentage).
  • Opt-Outs – The number of customers who unsubscribed from all marketing communication. 
  • List Unsubscribes (email only) – The number of customers who unsubscribed from the mailing list associated with the campaign.
  • Conversions – The number of purchases a customer makes by opening or clicking a message. ODP calculates the conversion and revenue data from the previous three days.
  • Revenue – The total revenue from the subtotal fields associated with conversions.
  • Bounces (email only) – The number of times a delivery attempt failed. A bounce can happen for various reasons, including when a mailbox is full or when an email address does not exist. See Standard event definitions.
  • Spam Reports (email only) – The number of times a customer marks a message as spam.
  • Aborts – The number of messages that are canceled after meeting pre-configured abort statements built into the message's template.