You can review campaign metrics for campaigns and touchpoints. For more information, go to the measure performance article.
Metric definitions
Qualified – The number of times customers qualified for the campaign based on the segment, campaign constraints, and other options in campaign Enrollment.
Sends – The number of times a message was sent to customers. This figure can be lower than the Qualified number when the template uses abort statements.
Opens – The number of times customers opened the email and/or app push message and/or clicked the web push message.
Open Rate – The number of customers who opened the message compared to the number of customers who received the message (expressed as a percentage).
Clicks (email only) – The number of times customers click on a link in the message.
Click Rate – The number of customers who clicked a link in the message compared to the number of customers who received the message (expressed as a percentage).
Click-to-Open Rate – The number of customers who clicked a link in the message compared to the number of customers who opened the message (expressed as a percentage).
Opt-Outs – The number of customers who unsubscribed from all marketing communication.
List Unsubscribes (email only) – The number of customers who unsubscribed from the mailing list associated with the campaign.
Conversions – The number of purchases made from a customer opening or clicking a message message. The standard Optimizely attribution model attributes conversions and revenue to the campaign that a customer most recently opened or clicked, looking back a maximum of 3 days.
Revenue – The total revenue from the subtotal fields associated with conversions.
Bounces (email only) – The number of times a delivery attempt failed. A bounce can happen for various reasons, including when a mailbox is full or when an email address does not exist. Refer to the standard event definitions article.
Spam Reports (email only) – The number of times a customer marks a message as spam.
Aborts – The number of messages that canceled after meeting pre-configured abort statements built into the message's template.
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