Use click-through stitching

  • Updated

Use click-through stitching to add an identification parameter to your campaign URLs. This parameter provides more information to the Optimizely user resolution process, ensuring that Optimizely Data Platform (ODP) captures information across devices, browsers, and sessions. 

When creating an email, you have the option to add a particular parameter called zm64_id to a specific link or all links in your touchpoint. This setting is disabled by default.

Before

https://example.com/products/123

After

https://example.com/products/123?zm64_id=dHlsZXJAemFpdXMuY29

Considerations

Enabling click-through stitching links email engagements and subsequent website traffic to the original recipient. Avoid using this feature in campaigns that are frequently shared, such as those related to coupon codes or sales, to ensure that you have the most accurate insight into the engagement and subsequent behavior of the campaign's recipients. 

Enable click-through stitching

You can enable click-through stitching on an individual link or all links in an email. 

Individual link

  1. Go to Activation > Engage.
  2. Select a campaign.
  3. Select a touchpoint in the campaign to edit it.
  4. Select or add a link to the campaign content.
  5. Switch the Click-Through Stitching setting to Forced On in the settings.
  6. Click Save on the prompt and save the email as usual.

All links in an email

  1. Go to Activation > Engage.
  2. Select a campaign.
  3. Select a touchpoint in the campaign to edit it.
  4. Click Container in the breadcrumb menu.
  5. Go to Details and enable Click-Through Stitching.
  6. Save the email as usual.