Manage experiments and campaigns in Optimizely Web Experimentation

  • Updated
This topic describes how to:
  • Filter experiments and campaigns by status
  • Create, duplicate, and archive experiments and campaigns
  • Rename experiments and campaigns

Optimizely Web Experimentation and Optimizely Web Personalization campaigns can have the following statuses:

  • Running: The experiment is live and running on your site (as long as the Snippet is present).

  • Paused: The experiment was running but is currently not running. Visitors who were in this experiment while it was live will not continue to see the experiment.

  • Draft: The experiment is not yet live on your site.

  • Archived: The experiment is not actively in use, and will not be included in the snippet.

You can filter experiments and campaigns by status and rename experiments and Personalization campaigns.

Duplicate or archive

Experiments can be duplicated within their current projects. 

To duplicate or archive the experiment, click the Actions () icon and select Duplicate or Archive.


When duplicating, click Duplicate Experiment only once.


Click Done to close the Experiment Duplicated modal.


Wait another moment for the Experiments overview page to refresh, and you will see your duplicated Experiment/Campaign with the naming convention "Copy Of  [Name]". It will have the same Status as the initial experiment. 



To see experiments and campaigns by status, click the dropdown menu and select a status to filter by.



Here is how to rename experiments, with step-by-step instructions below:


  1. From the Experiments dashboard, click the name of the experiment you want to rename.

  2. In the Manage Experiment panel, click Settings.

  3. In the Name field, edit the experiment name.

  4. Click Save.


In Optimizely Web Experimentation, it is impossible to delete experiments or campaigns. Instead, you can archive them.

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