Search engines and product pages

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This article applies to Classic CMS. For more information on SEO in Spire CMS, see Server-side rendering SSR guidelines for Spire.

Search engines use automated bots to crawl the content of your website. These bots update the search engine records for web content and search indices of your website.

Optimizely Configured Commerce has a Search Engineering Optimization (SEO) feature that allows bots to consume server-side rendered content instead of the dynamically rendered Angular pages.

The following table represents the crawlers that will trigger the SEO Catalog:


Crawler Description


This substring will catch all crawlers with "bot" in the UserAgent


This substring will catch all crawlers with "crawler" in the UserAgent


Baidu's web crawling spider


80 legs web crawling and screen scraping platform


Alexa's web and site audit crawler


Cosmix Corporation's web crawling bot


Command-line tool for transferring data


Command-line tool for retrieving files

yahoo! Slurp

Yahoo!'s web-indexing robot


Google's web-indexing robot

From a coding standpoint, the logic is handled in the SearchCrawlerRouteConstraint class located in the InSite.Mvc.Infrastructure assembly. The Match method returns a Boolean response of whether or not the incoming request, specifically the User Agent object, contains any of the crawlers listed above.

This approach is required due to the use of Angular JS in the Configured Commerce front end.

When deploying and testing your website we recommend using a browser, such as Chrome, with developer tools enabled. This way you can spoof the User Agent value to test your SEO settings. Press F12, click Configure throttling and select the Custom user agent of your choosing.

For more information about Device Emulation with Google, visit the Google developer site.

For other information regarding setting up your own Google Bot on to view how Google looks at your website, visit this link.

If pricing is hidden for Guest User's then search engines will not see any pricing on Product Display Pages. This is due to SEO Crawlers being anonymous users on the website.