Search engine optimization user interfaces

Optimizely Configured Commerce lets you manage the search engine optimization (SEO) of your website, including managing the indexing of site pages, choosing which pages to show in the search engine, and choosing which pages to hide. This helps you to manage and implement your business strategy more effectively.

Optimizely Configured Commerce also supports Schema.org tagging, letting you embed structured data on your web pages for better discoverability by users, and Google uses them to provide free shopping listings.

Manage SEO settings

In the Admin Console, you can manage SEO settings on the Websites > SEO page and the Administration > Settings > Site Configurations page:

• Websites > SEO page –  Edit the desired website and click SEO. Lets you select specific pages to make visible to search engines. Also lets you enable structured data.
• Administration > Settings > Site Configurations page – You can configure the SEO settings as global defaults or select a specific website. Does not list specific pages to display to search crawlers; only lets you include or exclude all product pages from search crawlers. Also lets you enable structured data.

You can select which pages to display for search crawlers or deliver to the search engine with a sitemap. There are also additional SEO settings you can adjust, such as hiding all product pages from a search crawler, using canonical links for product pages in the sitemap, enabling product structured data for the product details page, and more.

When you update an SEO setting in one location (like the Websites page), it reflects in the other location (the Site Configurations page).

Enable structured data

Optimizely Configured Commerce provides a few types of structured data out-of-the-box. When you enable the structured data in the Administration > Settings > Site Configurations page in the Admin Console, Optimizely generates and embeds the structured data on your site for you.

• Enable Product Structured Data – Pulls the following product information from Product Details, generates schema markup for it, and adds the JSON-LD format text to the head of the Spire product detail page. 
  • Name
  • Product ID
  • URL
  • Description
  • SKU
  • Manufacturer number
  • Brand
  • Image
  • Category
  • Offers
    • Availability level
    • Pricing and currency
    • Canonical URL
• Enable Breadcrumb Structured Data – Pulls the following breadcrumb information for each catalog page, generates schema markup for it, and adds the JSON-LD format text to the head of the Spire catalog pages.
  • Position
  • Name
  • Item URL
• Enable Sitelinks Search Box Structured Data – Pulls the following sitelinks search box information from Administration > Settings > Search, generates schema markup for it, and adds the JSON-LD format text to the head of the Spire home page.
  • Website URL
  • Action (search)
    • Target URL (URL template)
    • Query input
• Enable Organization Structured Data – Pulls the following company information from Website Details, generates schema markup for it, and adds the JSON-LD format text to the head of the Spire home page.
  • Name
  • Company description
  • Address
  • Logo
  • URL
  • Phone
  • Social accounts

Adjust sitemap in CMS

You can add or remove website pages from the sitemap within Configured Commerce's Content Management System (CMS) using the in-context editing field.

1. Click View Website in the Admin Console.
2. Toggle the Content Editor on and select the desired website.
2. Select the page you want to edit.
8. Click Hide from Search Engine to remove this page from the sitemap.
9. Click Save to finalize page edits.