Schema.org tags

  • Updated

Configured Commerce supports Schema.org tagging for both Classic and Spire CMS. These extensible schemas let you embed structured data on your web pages to improve user discoverability, and Google uses them to provide free shopping listings.

Some structured data types are available out of the box for Configured Commerce, and you can work with your partners to incorporate others.

Use the Schema.org validator to test and validate the markup upon enabling or adding additional tags.

Optimize schema for AI discovery

As search behavior shifts toward AI-powered experiences, structured data is important for how generative AI and agentic search environments discover and reference your products. Schema.org tags help search engines index your product data and let large language models (LLMs), voice assistants, and AI agents understand and surface your content in their responses. This is known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and increases your digital visibility.

Consider the following when you apply schema to your site:

  • Use the product schema wherever relevant, and ensure attributes like name, description, brand, and SKU are accurate and specific.
  • Enrich your schema with structured FAQs, HowTo, or Review markup when applicable. These increase the likelihood of being featured in AI snippets and generative search responses.
  • Ensure schema is machine-readable (like JSON-LD format), consistently applied across pages, and updated in real time.
  • Link schema data to trusted, authoritative content to help establish context and trustworthiness for AI models.

Enable out-of-the-box structured data 

For Spire CMS

  1. Go to Administration > Settings > Site Configurations in the Admin Center.
  2. Locate the SEO section and toggle on any of the structured data settings (default is No). See SEO user interfaces for a detailed description of each structured data type.

  3. Click Save.

This generates and communicates JSON-LD structured data to search engines.

For Classic CMS

  1. In Content Administration, locate the Product Detail Page in the page tree.
  2. Click Edit Page.
  3. Select the Enable Structured Page Data checkbox.

  4. Click Save.

This generates and communicates JSON-LD structured data based on the Product Details page to search engines.

Add custom structured data to content and non-template pages

For Spire CMS

  1. In Content Administration, locate the Category Details page in the page tree, for example.
  2. Click More Options > Edit Page.
  3. Select the Advanced tab.
  4. Enter JSON-LD data in the Structured Page Data field.

  5. Click Save.

Entering code in the Structured Page Data field adds it to the head of the page.

For Classic CMS

  1. In Content Administration, locate a content or non-template page. For example, select the About Us page.
  2. Click More Options > Edit Page.
  3. Enter JSON-LD data in the Structured Page Data field.

  4. Click Save.

Entering code in the Structured Page Data field adds it to the head of the page.