When trying to improve the accuracy or efficacy of search, working with the Robots.txt file and the site map are important. But, they are not the only things that can be done to make improvements. Adding metadata to products also improves search engine optimization (SEO).
To possibly improve search results, add content to the page title, meta description, and meta keywords. This can be accomplished using the Admin Console, Product Import, or via ERP integration.
Add metadata via the admin console
This method would only be used for one-off situations, as it would not be efficient to use this for a large number of products.
- Go to Admin Console > Catalog > Products.
- Find the desired Product and click Edit .
- Click the Content finger tab.
- Under the Meta Data section, populate the Page Title, Meta Description, or Meta Keywords with the relevant data.
Add metadata via product import
This method is much more efficient, but still requires populating an Excel spreadsheet with the correct product data. Refer to the articles on importing products for more information:
Add metadata via an ERP integration
This method is the most efficient process when a large number of products need to be updated. However, this requires access to the ERP data and the assumption that the ERP has the proper information already included. See Integration.