Integrate LoyaltyLion

  • Updated
ODP Lite is not available to new customers as of May 1, 2024.

You can sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform (ODP) Lite.

To do advanced segmentation and dynamic content creation with this data, contact the Optimizely sales team to upgrade to ODP.


  • Identify customers who are not yet members of your loyalty program, then segment your top customers in that group. Target them with messaging to convert them into loyalty members.

  • Create a segment of customers who have earned any loyalty points and exclude them from cart abandonment campaigns that encourage purchasing with a discount offer.

  • Use ODP's churn prevention feature to judge loyalty members who have not engaged with your brand in some time and slipped into the Winback zone.
  • Segment your loyalty members based on tiers and target them with relevant messaging. 

Enable the integration in ODP

  1. In ODP, go to the App Directory.
  2. Select the LoyaltyLion app.
  3. Click Install App.
  4. On the Settings tab, click Authorize. Follow the prompts to authorize the connection between your LoyaltyLion and ODP Lite accounts until you are redirected back to ODP Lite.
  5. In the Configuration section, click Start Historical Sync. This pulls contacts from LoyaltyLion and adds or updates contacts in ODP Lite.

    After this initial sync, this integration syncs data nightly.

Now you can view your LoyaltyLion data on customer profiles, build reports, and build real-time segments.