Campaign status and actions

  • Updated

Optimizely Data Platform (ODP) indicates the status of each campaign in the deployment process. You should be familiar with each status to help execute and check your campaigns.

Statuses

  • Draft – Campaign is created but not yet set to run.
  • Scheduled – Campaign is scheduled to send but has not been previously sent. Resetting a one-time campaign returns it to Scheduled status.
  • Preparing – Campaign has reached its next send time and is in the queue.
  • Running – Campaign is currently sending emails to recipients.
  • Ongoing – Campaign is scheduled to run again.
    • This status does not apply to one-time campaigns that are rescheduled to run again.
    • This status applies to recurring/continuous campaigns and one-time campaigns sending in recipient's time zone and/or performing A/B testing.
  • Completed – Campaign has finished and is not scheduled to run again.
  • Paused – Campaign has been paused by a user.

Locate a campaign's status

You can view the status of a campaign below its name and target segment.

Filter by campaign status

You can filter campaigns by their status on the dashboard. The Preparing, Running, and Ongoing statuses are all part of the Active filter.

User actions by status

Each campaign status influences which actions are available to the user.

Draft

  • Go Live changes the status to Scheduled.

Scheduled

  • You can Unschedule a campaign if it has not been previously sent. This changes the status to Draft.
  • You can Pause a campaign that is currently running, which changes the status to Paused. You can change the status to Completed if you do not want to resume the campaign.

Preparing

  • You can Unschedule a campaign if it has not been previously sent. This changes the status to Draft.
    You cannot unschedule one-time campaigns in the Preparing state.
  • You can Pause a campaign that is currently running, which changes the status to Paused. You can change the status to Completed if you do not want to resume the campaign.
    You cannot pause or mark one-time campaigns completed in the Preparing state. 

Running

  • Campaigns with the Running status have no available user actions. You cannot pause or unschedule the messages.

Ongoing

  • Pause changes the status to Paused. You can change the status to Completed if you do not want to resume the campaign.

Completed

  • Restart changes the status to Scheduled.

Paused

  • You can Restart a campaign by changing the campaign to run in the future. This changes the status to Scheduled.
  • You can Resume a campaign if the schedule remains the same. This changes the status to Scheduled.

System Actions

ODP automatically changes the status of campaigns that meet the necessary qualifications.

  • Scheduled changes to Preparing when the campaign reaches the start time and moves to the sending queue.
  • Preparing changes to Running when the campaign reaches the top of the sending queue and begins sending.
  • Running changes to Ongoing if the campaign has more scheduled runs (is recurring/continuous, uses recipient time zone sending, or is A/B testing for one-time campaigns).
  • Running changes to Completed when no scheduled runs are available.
  • Ongoing changes to Preparing when the campaign reaches its next scheduled run time and moves to the sending queue.