No traffic in experiment

  • Updated
  • Optimizely Feature Experimentation
  • Optimizely Full Stack (Legacy)
  • Optimizely Web Experimentation
  • Optimizely Performance Edge
  • Are you not seeing any traffic on the Results page, even an hour or two after you launch the experiment?
  • Are you not seeing visitors in a certain variation on your Results page?
If you see visitors on your Results page, but no conversions in a particular variation, see Cannot see the variation instead.

Check the snippet and experiment status

Make sure that the Optimizely Web Experimentation Snippet is on your page, as high as possible in the <head>tag, and that there is only one Optimizely Web Experimentation Snippet on the page.

Optimizely Web Experimentation works best when installed directly in the <head>tag of every page you want to test. Having more than one Optimizely Web Experimentation Snippet on the page, even if it is for a different project, can create complications.


Check targeting issues

Next, verify that your targeting conditions are set correctly: audience conditions, URL Targeting conditions, or traffic allocation. Double-check each of these in Optimizely Web Experimentation for obvious errors that would be preventing you from seeing the experiment.

First, test your URL Targeting conditions, then try the following: 

  1. Use the Optimizely Web Experimentation Log. This is will show you all of Optimizely Web Experimentation's actions and decisions. 
    Append the ?optimizely_log=info query parameter to your URL to read the log. Then, reload the page.
  2. Filter the log by your Experiment ID. Paste your Experiment ID into the search field:

    Optimizely logs

  3. Check whether the log reveals any Condition errors -- in other words, that you failed to match URL, Audience, or Traffic Allocation conditions.
    • If you have failed conditions, and you don’t think you should be failing them, there is a problem with your URL Targeting, Audience, or Traffic Allocation configuration. You will need to change them in Optimizely Web Experimentation.
    • If you passed the conditions but you are still not seeing your experiment, move on to the next section on other issues.

Optimizely Web Experimentation updated the client so you must append the optimizely_log parameter, then reload the page to see the log. This minimizes the logging overhead for visitors and pageviews that don't request the log.

Still having trouble? Contact your technical support manager or file a support ticket for assistance.