Generate AI content

  • Updated

You can use artificial intelligence (AI) to generate text for a task based on a prompt describing the text you want. Integrating AI-driven content into Optimizely Content Marketing Platform (CMP) enhances productivity and streamlines the content creation process. AI offers a competitive edge in the market by giving you a valuable tool for creating content.

Key features:

  • Generate different types of text content, such as blog posts, article titles, or outlines for articles.
  • Input a topic and set your content's tone, sentiment, and word count limit.
  • Regenerate content until you get the desired results.
  • Add the generated content directly to the editor with just a click.
  • Access the AI Text Generator from the content tab and the editor.
An administrator can toggle AI generation on or off for all users of an instance from the avatar > Organization > Opal tab. See Apply organizational settings.

See also AI assistance, AI writing assistant, and Generate AI images.

To generate text from a task, open the Content tab, click Add Content, then select Generate > Text. 

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The Generate Text window displays.

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  • Blog Post, Title, Outline – Select the type of content you want the AI to generate.
  • About – Describe the text you want the AI to generate, such as How does AI generate text?
  • Sentiment – Select a Neutral, Positive, or Negative sentiment to add bias to the content.
  • Tone – Select Formal or Informal writing tone.
  • Work Limit – You can specify up to 1000 words for Blog Post. For Outline, you can specify up to 75 words. Word Limit does not display for Title.

Generate blog posts

Enter a prompt in the About text box that describes the text you want the AI to generate, such as How does AI generate text? Click Next. The following examples show AI-produced content based on the settings you select.

Blog Post with positive sentiment, formal tone, and word limit

One result is: How does AI generate text? 

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You can click Re-Generate to change the text with a click, as shown in the following image.

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Click Add to Editor to place the text in the Content editor.

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Generate titles

Title with positive sentiment and formal tone

Contrast the positive and negative sentiment results in the next section.

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You can click Re-Generate to change the text with a click. You can select one and click Add to Editor. 

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Title with negative sentiment and formal tone

Contrast the negative and positive sentiment results in the previous section.

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Generate outlines

Outline with neutral sentiment and word limit

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The following image shows two of the five results. You can click Re-Generate to get even more options.

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Select the checkbox for one or more options and click Add to Editor. You can also indicate which options you like or dislike by clicking the thumbs-up or thumbs-down icons, which add weight to future results.

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Each time you click Add to Editor, you add another piece of content to the task. The following image shows three AI-generated pieces of content: blog post, title, and outline, giving you a head start at creating content.

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Access AI content from the editor

You can add AI text (such as an AI-generated title) to the current content in the editor by selecting Writing Aid > Smart Content.

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