Publish to Instagram

  • Updated

Integrating Content Marketing Platform (CMP) with Instagram lets teams build completed posts in the CMP platform, approve them for publication and immediately share to Instagram.

While the V2 integration lets you publish directly to Instagram, the Legacy integration does not. For this reason, Optimizely recommends using the V2 integration.

V2 Instagram integration

Go to Publishing > Add Channel in a task and select your Instagram account for publishing.

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Select the content to publish. Leave it to publish Upon task completion, or click the option and select the day and time to publish. Click Save.

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When you mark a task complete, CMP automatically publishes the content to Instagram or will publish it at the day and time you selected.

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Legacy Instagram integration

Go to Publishing > Add Channel and select your Instagram account for publishing.

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The publishing widget displays fields for you to complete before publishing. The Instagram publishing widget has two parts. One part of the widget lets you enter details, and the other shows a preview of the post.

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You can select from multiple Instagram accounts using the arrow beside the channel name.

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Edit your post as desired, including text of up to 2200 characters for your post.

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Click Add Image to select an image for the post. You can select from Marketplace, Library, Your Device, or This Task

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An Instagram post is published by default when you complete the task, but you can click Schedule for Later to set a scheduled date and time to publish it.

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After adding the post, click Save to return to the Publishing tab. Click Publish to publish immediately or when it is scheduled to be published.

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