Publish to LinkedIn

  • Updated

Integrating with LinkedIn lets teams build completed posts in the Content Marketing Platform (CMP), approve them for publication, and immediately share them on LinkedIn.

Select LinkedIn as a publishing channel

Go to the Publishing tab and click Add Channel.

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Select LinkedIn, and the publishing widget will display fields for publishing. The widget has two parts: the left lets you enter details, and the right shows a preview of the post on LinkedIn.

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If you have an article for publishing in your task, it populates the form.

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Switch publishing page

You can switch LinkedIn accounts from the menu beside the channel name.

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Add a caption

You can add or edit the text or caption of up to 1300 characters for your post. A default text displays [article URL goes here] where the system creates a link to your article if you have one in the same task.

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Add Images

Click Add Image to select images from Marketplace, library, the task, or your device. For one LinkedIn post, click + to add to a total of up to nine images. You cannot upload videos for LinkedIn posts.

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Click x to remove a thumbnail image. Click Remove All to clear the selected images.

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Target audience

You can select a target audience of at least 300 people based on Continent and Country, Company Size, Industry, Job Function, and Seniority.

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Set URL tracking parameters

If you post an article to link with a LinkedIn post, you can set URL tracking parameters to identify where your ad traffic is coming from and which ads helped drive a conversion. The option displays if the task has an article that's being published to WordPress, or has a canonical URL supplied at the article level, or if a URL is typed directly into the widget content window. You can add the campaign source, medium, name, term, content from the default form. A preview of the URL displays at the bottom.

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You can also enter custom parameters in the Custom tab.

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Schedule your post

A LinkedIn post is published by default when you complete the post, but you can click Schedule for Later to set a scheduled date and time to publish it.

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Preview the post

Previews are an approximation. The live post may have slight differences. 

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After adding the LinkedIn post, click Save to return the Publishing tab. Click Publish to publish immediately or when it is scheduled to be published.