Publish to Facebook

  • Updated

Integrating Optimizely Content Marketing Platform (CMP) with Facebook lets teams build completed posts in CMP, approve them for publication, and immediately share them on Facebook.

Select Facebook as a publishing channel

After selecting your Facebook account, the Edit Facebook Publishing page lets you edit, customize, and preview your post. 

  1. Go to the Publishing tab.
  2. Click Add Channel and select the Facebook page to which you want to share your content. 
  3. Use the account switcher to switch among connected Facebook accounts. 


  4. The content area lets you enter a message of up to 2000 characters for your post.


  5. You can also add a single video or upload an unlimited number of images. The supported image formats are JPEG, BMP, PNG, GIF, and TIFF. Each PNG image can be up to 1MB, whereas images in other formats can be up to 4MB.

    A single video (and no images) must be up to 500MB in size and be in one of the following formats: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, gif, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, and wmv.


Customize target location

Click Target Location to view and edit fields that let you target your post to your audience by Country, Region, City, or Zipcode to ensure the right audience is receiving the post. 


Customize URL tracking parameters

Click URL Tracking Parameter to view and edit fields that let you set the correct UTM parameters and generate a URL to track clicks to an article within the post.



Scheduling a post to be published

You can choose to publish your post as an unpublished post, which sends the post to Facebook in an unpublished state for further testing on the platform. 

By default, when you complete the task, CMP publishes the post. You can schedule your post to publish on a different date and time, up to 30 days in advance. 


After you finish editing your Facebook post, you can view the post in the Publishing tab.