Usage reporting

Usage reporting in Optimizely Content Marketing Platform (CMP) lets you access detailed reports on platform usage. You can filter, generate, and export reports on account activity, engagement, and workflow interactions based on selected date ranges.

For example, as an Admin, you can generate a report on user activity to assess CMP adoption across the team. As a Marketing Manager, you can track campaign and task creation trends to measure productivity.

Measurements

Activity

Usage reporting measures activity by when a user performs actions such as creating a campaign, editing a task, or viewing a specific page within CMP. If a user does not perform an action for more than 10 minutes, CMP considers them inactive.

Session

A session begins when a user logs into CMP and performs actions. The session ends when the user has no activity for 10 minutes or more. When the user clicks a button or triggers an event again, CMP creates another session.

Session duration

Session duration is the time between the first action and the last recorded activity before the session ends due to inactivity (10 minutes of no interaction).

Report information

You can include the following information in the CMP report.

User Info

• Avatar URL – The URL to the user's avatar in CMP.
• Department – The user's department in CMP.
• Email – The email address associated with the user’s CMP account.
• First Name – The user's first name in CMP.
• Full Name – The user's full name in CMP.
• ID – The user's ID in CMP.
• Job Title – The user’s job title in CMP.
• Last Name – The user’s last name in CMP.
• Role – The user's role in CMP, such as Admin, Collaborator, or Viewer.
• SSO ID – The user's SSO ID in CMP.
• Status – The user's status: Active, Expired, or Pending (invitation not yet accepted or expired).
• Teams – The user's teams.

Account Activity & User Engagement

• Account Creation Date – Ddate the user’s CMP account was created.
• Average Session Duration – Average duration of all sessions the user had during the selected date range.
• First Login Date – First time the user logged into CMP using their credentials.
• Last Activity Date – Last time the user performed an action in CMP, such as creating a task, commenting, or browsing.
• Last Login Date – Most recent login date of the user.
• No. Sessions – Number of times the user accessed CMP. A new session is counted when the user resumes activity after 10 minutes of inactivity.
• Total Activity Count – Total number of actions performed by the user, such as tasks or campaigns created, comments made, and updates.
• Total Time Spent on Platform – Cumulative time in minutes the user spent on CMP within a selected date range.
• Unique Activity Days – Number of distinct days the user was active within a selected date range.

Feature & Workflow Usage

• Assigned to Workflow Step – Number of times the user was assigned to a specific workflow step within a selected date range.
• Campaigns Created – Number of user-created campaigns in a date range.
• Edit Access to Campaigns or Tasks – Number of times the user was granted edit access to a campaign or task.
• Events Created – Number of events the user created in a date range.
• Tasks Created – Number of tasks the user created in a date range.

Misc

• Browser Information – Browser used by the user to access CMP.
• Language – Language setting of the user’s CMP profile.

Create a usage report

1. Click your avatar and go to Reports.
2. Select User Info & Usage Activity for Report Category under Configure Report Options.
3. Select the date range for the report.
4. Select what information to include. If you want to include all, click Select All.
5. Click Generate Report.

You should see a notification that CMP has started generating the report. The Export History displays an In Progress status.

CMP emails the report to you after it is completed. If the file is too big to attach to the email, you can click the link to download the report.