Measure action analytics

Action analytics measure the impact content has on your readers taking an action, such as subscribing to a newsletter or visiting a product page. Understanding which content is prompting visitors to convert on goals is a critical step for optimizing content marketing ROI.

• Show how content drives results that matter to your business.

  Prove program impact at stages of the funnel, with aggregate metrics that measure the influence that content has on a reader’s behavior toward a purchase decision. Optimizely Content Marketing Platform (CMP) runs JavaScript on your site to determine how many actions came from a piece of content versus from another part of your site. You can directly attribute that content is helping to drive either more Newsletter sign-ups, more solutions page visits, more product pricing page visits, and so on.

• See which content drives actions on your site.

  Gain unparalleled content-centric visibility into which topics, authors, and formats are resonating the most by driving micro-conversions on your site.

• Make more informed decisions about content creation.

  Leverage CMP's granular, content-centric insights to make the smartest, fastest decisions that move your audience from visitor to customer.

To view actions, go to Analytics view > Actions.