Action analytics measure the impact content has on your readers taking an action, such as subscribing to a newsletter or visiting a product page. Understanding which content is prompting visitors to convert on goals is a critical step for optimizing content marketing ROI.
- Show how content drives results that matter to your business.
- See which content drives actions on your site.
Gain unparalleled content-centric visibility into which topics, authors, and formats are resonating the most by driving micro-conversions on your site.
- Make more informed decisions about content creation.
Leverage CMP's granular, content-centric insights to make the smartest, fastest decisions that move your audience from visitor to customer.
To view actions, go to Analytics view > Actions.