Welcome’s Action Analytics measure the impact content has on your readers taking an action, such as subscribing to a newsletter or visiting a Product page. Understanding which content is prompting visitors to convert on these goals is a critical step for optimizing content marketing ROI.
In this section, you will learn how to:
- Go to the Action Analytics Tab
- Show How Content is Driving Results that Matter to Your Business
- See which Content is Driving Actions on Your Site
- Make More Informed Decisions About Content Creation
Go to the Action Analytics Tab
To view Actions, navigate to the 'Analytics' section of the CMP, located on the left sidebar. You'll see an option at top of screen titled 'Actions".
Show How Content is Driving Results that Matter to Your Business
See Which Content is Driving Actions on Your Site
Gain unparalleled content-centric visibility into which topics, authors, and formats are resonating the most by driving micro-conversions on your site.
Make More Informed Decisions About Content Creation
Leverage Welcome's granular, content-centric insights to make the smartest, fastest decisions that move your audience from visitor to customer.
Questions? Contact firstname.lastname@example.org.