Understanding the cumulative reach of content across social media is a critical gauge for marketers to use to determine the resonance of content and topics with their audience.
A share is an action (such as a Like, Comment, Share, Retweet, and so on) that gets your content into someone else's feed. Shares are not limited to someone manually posting a link in an update; they can be any action that places a post into the social feed of their audience.
Optimizely Content Marketing Platform (CMP) shows data on social sharing for Facebook and Twitter.
CMP calculates the times a link was shared on social media by fetching the number directly from a network's API. CMP knows the URLs of the articles shared in social posts, and the platform uses the links to query the social network to retrieve the number of shares, which are then displayed in Idea Lab by channel.
The numbers displayed in CMP are all-time social shares.
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