Analytics overview

  • Updated
Optimizely Content Marketing Platform (CMP) Analytics shows only data for pageviews that had a pixel related to published content in the CMP, whereas in-house analytics often relates to an entire site.

The Analytics view lets you measure the performance of your content and how your content contributes to business objectives.

Interpret analytics metrics

Analytics captures your articles viewed, pageviews, unique visitors, average attention time, and the engagement rate to portray a high-level analysis of how your content is performing.

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  • Articles viewed – The number of articles that have been read during the article view date and published date ranges
  • Pageviews – The total number of views the articles you produced have generated during the period you've set in the article view and published date range
  • Unique Visitors – The number of unique people that have viewed the article during the filtered article view and published date range
  • Attention Time – The average amount of time a user has spent engaged on the page. To generate this metric, CMP tracks each time a reader interacts with their browser (moves the mouse, scrolls, etc). For example, if someone engages with the article for 30 seconds, switches tabs for an hour, and then returns to the article for another 30 seconds, the average engagement time is recorded as 60 seconds, which is the total time the user viewed only that article
  • Engagement Rate – The percentage of total pageviews where users were engaged with your content for more than 30 seconds

Filter analytic data

Many filters for the analytic data are on the left-hand side of the page where you can find the analytics information you want to see.


You can choose which graph you would like to see: pageviews, unique visitors, engagement rare, average attention time and average pageviews per visitors. The chart below is an example of when the filter is set to pageviews


Track content performance

To get a detailed view of each piece of content, scroll below the graph to sort by other metrics.


You can view articles by publish date, pageviews, unique visitors, average attention time, engagement rate, and average scroll depth. You also can view and sort articles by channels (social, direct, email, and so on), authors, target audience, or other custom labels.

You can also see detailed information about the specific article by clicking on the article, which shows metrics, plus conversion performance, the top channels that article resonated with, and the average scroll depth and more.


Export data

Click Export in the upper right-hand corner of the analytics view. A dialog box displays where you can select a date range for the report. Click Email Analytics to send the CSV report to your inbox.


The report looks similar to the following image.