Lifecycle marketing campaigns

  • Updated

These campaigns engage your customers, drive increased purchase rates, and create a more robust view of your customers over time.

Recommended campaigns

Use Optimizely Data Platform (ODP) to enhance your campaigns as it learns more about your brand, customers and content.

Campaign Setup Time Purpose
Cart Abandonment ~5 to 30 minutes Encourage people who have left something in their cart to convert
Browse Abandonment ~5 to 30 minutes Encourage people who have viewed something to convert
Welcome series ~5 to 30 minutes Welcome new customers and thank them for signing up