Lifecycle marketing campaigns in Optimizely Data Platform (ODP) enhance engagement, boost product sales, and develop a comprehensive view of your customers over time.
Recommended campaigns
Use the following recipes in ODP to refine your campaigns as the platform gains insights into your brand, customers, and content.
- Cart abandonment – Encourage prospective buyers who abandoned carts to convert.
- Browse abandonment – Encourage prospective buyers who visited your websites to convert.
- Welcome series – Send a welcome message to new customers thanking them for signing up.
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