Lifecycle marketing campaigns

Updated March 25, 2025 08:46

Lifecycle marketing campaigns in Optimizely Data Platform (ODP) enhance engagement, boost product sales, and develop a comprehensive view of your customers over time.

Recommended campaigns

Use the following recipes in ODP to refine your campaigns as the platform gains insights into your brand, customers, and content.

Cart abandonment – Encourage prospective buyers who abandoned carts to convert.
Browse abandonment – Encourage prospective buyers who visited your websites to convert.
Welcome series – Send a welcome message to new customers thanking them for signing up.

Lifecycle marketing campaigns

Recommended campaigns

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