These campaigns engage your customers, drive increased purchase rates, and create a more robust view of your customers over time.
Recommended campaigns
Use Optimizely Data Platform (ODP) to enhance your campaigns as it learns more about your brand, customers and content.
| Campaign | Setup Time | Purpose |
| Cart Abandonment | ~5 to 30 minutes | Encourage people who have left something in their cart to convert |
| Browse Abandonment | ~5 to 30 minutes | Encourage people who have viewed something to convert |
| Welcome series | ~5 to 30 minutes | Welcome new customers and thank them for signing up |
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