Lifecycle marketing campaigns

  • Updated

Lifecycle marketing campaigns in Optimizely Data Platform (ODP) enhance engagement, boost product sales, and develop a comprehensive view of your customers over time.

Recommended campaigns

Use the following recipes in ODP to refine your campaigns as the platform gains insights into your brand, customers, and content.  

  • Cart abandonment – Encourage prospective buyers who abandoned carts to convert.
  • Browse abandonment – Encourage prospective buyers who visited your websites to convert.
  • Welcome series – Send a welcome message to new customers thanking them for signing up.