Get started with the marketing system

  • Updated

The marketing system provides a new campaigns user interface for managing campaigns and discounts (in addition to the legacy campaign system).

Use the Optimizely Customized Commerce Marketing system to create discounts and promotions that you can apply to products, orders, or shipping. Typically, marketing and catalog managers create and manage promotions.

The marketing features allow you to create campaigns with these discounts. Discounts are typically based on a percentage or fixed value. You can target discounts to specific customers, time periods, or markets.

Common marketing tasks are listed below. Available tasks depend on whether you are using the new marketing system or the legacy marketing system.

Marketing view