Create custom URL-tracking parameters

Optimizely Content Marketing Platform (CMP) lets you create custom URL tracking parameters directly within your social posts. This topic will teach you how to create custom URL tracking parameters.

URL tracking parameters can identify which social channels or variations of a social post drove the most traffic by letting you filter or segment your data by the parameter text. The URL tracking feature lets you create unique or implement existing custom parameters. Any social post with a URL gets a pop-up message like the following image.

When you add a link in the text field of a social post (such as LinkedIn, Facebook, and so on), it is automatically converted into a bit.ly link, as shown in the following images, which show how the URL appears after pasting and saving the social post.

This is how it displays when the URL is just pasted:

This is how it displays in the Publishing tab of the task after you add the URL in the field and click Save.

To add the URL tracking parameters to your social posts:

1. Select URL tracking parameters.

   

2. CMP auto-fills the Campaign Source, Campaign Medium, and Campaign Name. You can change these for each post. The following form targets Google Analytics users.

   

3. If you use custom UTM parameters, click Custom to use custom parameters, and the form changes to the following:

   

4. Paste the parameters into the text box.

   

5. Click Save, and your bit.ly link will automatically update with the new link.

   This functionality comes with any social post tied to an article for which you have the URL. If you publish to WordPress, Sitecore, Drupal, AEM, or the CMS, the Content Marketing Platform (CMP) verifies your URL and lets you post a social post with those parameters attached.