Optimize content

  • Updated

Content Optimizer lets you quantify content quality and ensure that all digital copy—articles, landing pages, newsletters, or other uses—is optimized for relevancy, readability, and search ranking. Content Optimizer supports multiple languages, including English, Spanish, Dutch, French, German, Italian, and Russian. Partial language support exists for Portuguese, Catalan, Polish, Swedish, and Hungarian.

You must open the text editor to access Content Optimizer feature, then click the Optimizer tab.

If you did not insert an article or add to a task, you can access the text editor by selecting the Start Writing option in the Content tab.

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The Overall Score is an aggregated calculation of the other criteria (detailed below) to provide an overall assessment of your content from 0 to 100.

Calculate and adjust the word count

  • Headline – Default is 60 characters, per SEO best practices.
  • Body Content – Default is 1000 words, per SEO best practices.

Based on the word count target entered, a progress bar comprised of red, yellow, and green is calculated as follows:

  • Red – 0% to 30%
  • Yellow – 31% to 69%
  • Green – 70% and above

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Analyze keyword usage

Keyword Analysis lets you add or delete recommended keywords from Idea Lab that are shown based on Targeted Keywords in the instance and those identified with a high opportunity score. (See Set Targeted Keywords section of Idea Lab.) You can add keywords to the content optimizer, which carries over to WordPress as focus keywords. 

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Overall, a score (out of 100) is provided based on keyword usage across the content, meta-information, and assessments in the following criteria:

  • Internal Links
  • Introduction Keyword
  • Keyword Distribution
  • Keyword Length
  • Keyword Density
  • Keyword StopWords
  • Meta Description Keyword
  • Meta Description Length
  • Outbound Links
  • Page Title Width
  • Subheadings Keyword
  • Taxonomy Text Length
  • Text Competing Links
  • Title Keyword
  • URL Keyword
  • URL Length
  • Text Images
  • Text Length
  • URL StopWords

Update the content based on the recommendations, and the score will instantly improve.

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Assess readability

Readability evaluates the ease of reading your content based on the Flesch-Kincaid readability recommendations. Red, yellow, and green indicate critical areas for improvement.

This assessment considers the following criteria:

  • Flesch Reading Ease
  • Paragraph Length
  • Passive Voice
  • Sentence Beginnings
  • Sentence Length In Description
  • Sentence Length In Text
  • Subheading Distribution Too Long
  • Text Presence
  • Transition Words
  • Word Complexity

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Update meta-information

The Information tab lets you further optimize the article based on the recommendations from the Optimizer tab's Readability and Keyword Analysis sections. This information is passed to the CMS and feeds where the content gets published.

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Content Marketing Platform (CMP) provides editable defaults in the following fields:

  • Title Tag – Displays in a search result. By default, CMP populates it with the title of the article.
  • Meta Description – The snippet description of your content displays a search result. By default, CMP populates it with the first paragraph of the article. 
  • URL Slug – The URL that displays a search result.