GEO Recommendations agent

  • Updated

Optimizely Opal's Generative Engine Optimization (GEO) Recommendations agent audits webpages for large language model (LLM) discoverability, retrievability, and understandability to deliver actionable recommendations to optimize content for generative search. This lets you enhance visibility, directly answer user queries, and drive high-quality traffic in the evolving AI search landscape.

  • Challenge – Understanding how to optimize your website for citations across major AI platforms (ChatGPT, Google AI Overviews, Perplexity, Claude) is difficult.
  • Agent outcome – Receive a comprehensive GEO audit highlighting strengths and critical gaps, along with prioritized recommendations to improve AI visibility.
  • Value – Gain insights and actionable improvements to enhance AI visibility, reducing guesswork and increasing effectiveness.

See GEO Recommendations Agent in Optimizely Academy for more information.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Select GEO Recommendations.

  3. Click Install Agent to add it to your instance.

Use

In Opal Chat, enter @generative-engine-optimization and provide the following details:

  • URL – URL to the webpage you want to evaluate.

To use the GEO Recommendations agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Geo Recommendations agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • URL

Tools

  • search_web
  • analyze_pagespeed
  • browse_web_html
  • browse_web

Output

  • Inference level – Pro
  • Creativity – 0.6

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.