GEO Recommendations agent

  • Updated

Optimizely Opal's Generative Engine Optimization (GEO) Recommendations agent runs a comprehensive GEO audit on any page. The agent covers crawler access, Core Web Vitals, schema markup, E-E-A-T signals, and citation readiness and then delivers a branded report with prioritized recommendations. Best for deep, periodic audits on content-heavy pages.

  • Challenge – Organizations often struggle to maintain optimal search engine visibility for their content-heavy pages, leading to missed organic traffic and lower conversion rates. Manual SEO audits are time-consuming, inconsistent, and often fail to provide actionable, prioritized recommendations.
  • Agent outcome – The agent delivers a branded report containing prioritized recommendations based on a comprehensive GEO audit of the specified page.
  • Value – You gain a clear, data-driven roadmap to enhance your webpage's GEO, improve user experience, and ultimately drive more organic traffic and conversions. The agent automates complex analysis, saving time and ensuring consistent, expert-level recommendations for continuous optimization.

See GEO Recommendations Agent in Optimizely Academy for more information.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Select GEO Recommendations.

  3. Click Install Agent to add it to your instance.

Use

In Opal Chat, enter @generative_engine_optimization_recommendations and provide the following details:

  • URL – URL to the webpage you want to evaluate.
  • (Optional) Focus Section – Raw page content, a specific section, or a list of headings to audit instead of crawling the full page. Use this if the full page is too large or you want to audit a specific part only.

To use the GEO Recommendations agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Geo Recommendations agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • URL
  • Focus Section

Tools

  • search_web
  • analyze_pagespeed
  • browse_web_html
  • browse_web
  • create_canvas

Output

  • Inference level – Pro

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.