E-E-A-T Checker agent

  • Updated

Optimizely Opal's E-E-A-T Checker agent evaluates any piece of web content against Google's E-E-A-T quality signals, rating experience, expertise, authoritativeness, and trustworthiness with concrete evidence pulled directly from the content. Returns a ranked list of improvement actions so you know exactly what to fix to maximize your content's search quality signals.

  • Challenge – Search engines and audiences increasingly demand content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Manually auditing every article for these nuanced signals, such as primary research, expert citations, and verified data, is a meticulous and inconsistent process that often leaves high-value content underperforming in search results.
  • Agent outcome – The agent rigorously evaluates draft content against established E-E-A-T benchmarks. It identifies specific gaps in authority or transparency and provide actionable recommendations to strengthen the content’s credibility, from adding expert quotes to refining source attribution.
  • Value – The agent de-risks your search strategy by ensuring every piece of content is architected for maximum visibility and trust. It accelerates the editorial review process, giving teams the confidence to publish authoritative content that ranks higher and resonates more deeply with readers.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal,

  1. Go to Agents > Agent Directory.
  2. Click E-E-A-T Checker.
  3. Click Install Agent to add the agent to your Opal instance. 

Use

To use the E-E-A-T Checker agent in Opal Chat, enter @eeat_checker and provide details for the following parameters:

  • Content – The content to evaluate. Paste a URL, paste raw text, or attach a PDF or document.

To use the E-E-A-T Checker agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the E-E-A-T Checker agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • Content

Tools

  • search_web
  • browse_web

Output

  • Inference level – Pro