E-E-A-T Checker agent

  • Updated

The E-E-A-T Checker agent in Optimizely Opal evaluates web content for Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). These are the quality signals Google uses to rank content. It then rates the experience, expertise, authoritativeness, and trustworthiness with concrete evidence pulled directly from the content. The agent returns a ranked list of improvement actions, showing exactly what to fix to strengthen search quality signals.

  • Challenge – Search engines and audiences increasingly demand content that demonstrates E-E-A-T. Manually auditing every article for signals such as primary research, expert citations, and verified data is time-consuming and inconsistent. High-value content often underperforms in search results as a result.
  • Agent outcome – The agent evaluates draft content against established E-E-A-T benchmarks. The agent identifies specific gaps in authority or transparency. It then provides actionable recommendations to strengthen the content’s credibility, such as adding expert quotes or refining source attribution.
  • Value – The agent strengthens your search strategy by ensuring every piece of content targets maximum visibility and trust. The agent accelerates editorial review and gives teams the confidence to publish authoritative content that ranks higher.

Required Optimizely products

None

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

To install the E-E-A-T Checker agent in Opal, complete the following steps:

  1. Go to Agents > Agent Directory.
  2. Click E-E-A-T Checker.

  3. Click Install Agent to add the agent to your Opal instance.

    Screenshot of the Agent Directory page in Optimizely Opal where the E-E-A-T Checker agent is shown with the Install Agent button

Use the E-E-A-T Checker agent

To use the E-E-A-T Checker agent in Opal Chat, enter @eeat_checker and provide details for the following parameters:

  • Content – The content to evaluate. Paste a URL, paste raw text, or attach a PDF or document.

To use the E-E-A-T Checker agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Default agent configuration

The following are the default details of the E-E-A-T Checker agent. After you install the agent in your Opal instance, customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

The E-E-A-T Checker agent takes the following input:

  • Content

Tools

The E-E-A-T Checker agent uses the following tools internally to process your request:

  • search_web
  • browse_web

Additional configuration

The agent uses the following default configuration:

  • Inference level – Pro. Determines the processing capacity the agent uses. Pro inference provides higher accuracy for complex requests.
  • Files – None. This agent does not use file attachments.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.