Technical SEO Auditor agent

  • Updated

Technical SEO Auditor is an Optimizely Opal agent that audits a webpage's technical Search Engine Optimization (SEO) against Google's ranking factors and delivers a prioritized report with developer-ready fix guidance.

  • Challenge – Manually analyzing webpages, target keywords, and competitor content to identify opportunities for SEO improvement is a complex, time-consuming, and often specialized task. Ensuring optimal topic coverage, keyword density, readability, and content structure requires deep knowledge of SEO best practices and continuous effort.
  • Agent outcome – The agent provides specific, actionable recommendations on various SEO factors, including topic coverage, keyword density, readability, and content structure. These recommendations are derived from an analysis of the target webpage, specified keywords, and competitor content.
  • Value – By automating the analysis and providing tailored recommendations, the Technical SEO Auditor agent helps you significantly improve your content's search engine rankings and organic visibility. This leads to increased organic traffic, better online presence, and ultimately, a higher return on investment for content marketing efforts.

Required Optimizely products

None.

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Technical SEO Auditor.

  3. Click Install Agent to add the agent to your Opal instance.

    screenshot of the Technical SEO Auditor entry in the Opal Agent Directory where Install Agent is highlighted

Use the agent

In Opal Chat, enter @technical_seo_auditor and provide the following details:

  • URL – The URL to audit for technical SEO.
  • Device Type – Desktop, Mobile, or both.

The agent creates a canvas with a technical SEO audit report and a PDF download. The report covers Core Web Vitals, PageSpeed scores, SEO audit results, and schema markup validation, with prioritized recommendations and effort estimates for each fix.

To use the Technical SEO Auditor agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Technical SEO Auditor agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Technical SEO Auditor agent takes the following input:

  • URL
  • Device Type

Tools

The Technical SEO Auditor agent uses the following tools internally to process your request:

  • analyze_pagespeed
  • browse_web_html
  • create_canvas
  • convert_to_pdf

Additional details

The agent uses the following default configuration:

  • Inference level – Pro. Provides maximum reasoning depth.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.