SEO Metadata Implementation agent

  • Updated

Optimizely Opal's SEO Metadata Implementation agent evaluates existing Search Engine Optimization (SEO) properties, identifies optimization opportunities, recommends improvements, and, upon your approval, creates or updates SEO metadata fields in your Content Management System (SaaS) instance. This feature reduces manual effort, improves search visibility, and helps you maintain optimized, Generative Engine Optimization (GEO)-friendly content at scale.

  • Challenge – Manually identifying and optimizing SEO metadata across various CMS (SaaS) content can be time-consuming and prone to errors, leading to missed opportunities for improved search engine visibility.
  • Agent outcome – The agent analyzes your CMS (SaaS) content, identifies areas where SEO metadata can be improved, and provides recommendations for updates or changes.
  • Value – By leveraging the recommendations created by Opal, you can enhance your content's search engine performance, improve click-through rates, and ultimately drive more organic traffic to your digital experiences.

Required Optimizely products

Content Management System (CMS) (SaaS)

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

In Opal

  1. Go to Agents > Agent Directory.
  2. Select SEO Metadata Implementation.

  3. Click Install Agent to add it to your instance.

If Install Agent is disabled, ensure you have the Required Optimizely products connected to your Opal instance.

Use

In Opal Chat, when reviewing a page, enter @seo_metadata_implementation and ask the agent to analyze your current page. CMS (SaaS) automatically shares the following variables with Opal, letting the agent analyze your content.

  • Content Key – The unique identifier (GUID) of the CMS (SaaS) content item to analyze.
  • Content Version – The version of the CMS (SaaS) page that should be used.
  • Preview URL – The preview URL where the CMS (SaaS) content can be rendered and analyzed.

To use the SEO Metadata Implementation agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the SEO Metadata Implementation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

CMS (SaaS) automatically shares the input variables with Opal when using Opal Chat from within CMS (SaaS).

If you are using Opal Chat from the Opal app interface, you can share them directly.

  • ContentKey
  • ContentVersion
  • PreviewURL

Tools

  • browse_web_html
  • cms_create_content_item
  • cms_create_content_type
  • cms_get_content_data
  • cms_get_content_type_details
  • cms_list_content_types
  • cms_update_content_item
  • cms_update_content_type

Output

  • Inference level – Balanced
  • Creativity – 0.5

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.