Get ready to send emails

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Learn the configuration steps required to send emails through Optimizely Data Platform (ODP) to enhance your brand's email deliverability and ensure optimal campaign performance. 

Configure steps to send emails

Your marketing team and the DNS admin need to ensure the following steps before sending emails: 

  1. Confirm your sending domain – Learn how to confirm, change, and add a sending email domain.  
  2. Authenticate your sending domain – Add specific DNS records to authenticate your sending domain. 
  3. Create your sender profile – Create sender profiles to ensure your from, reply to, and other domain information is configured correctly.
  4. Design your preference center – Configure your preference center to collect your customers' contact preferences through web campaigns. 
  5. Design your email – Design mobile-friendly email content to get the highest clickthrough rates.