Design your preference center

  • Updated

Configure your preference center in Optimizely Data Platform (ODP) to collect your customers' contact preferences through web campaigns. 

Configure the main preference center

You can have multiple preference centers, but companies usually have one primary center. You must configure a primary center for the Main page of your web campaigns. You can use the preference centers to do the following:

  1. Collect or change email addresses.
  2. Manage subscriptions to newsletter lists.
  3. Manage global opt-outs for marketing campaigns. 

To add, edit, delete, and copy a preference center, go to Settings > Preference Centers. 

Add your branding to the preference center

  1. Enter your brand's name.
  2. Drop and drop your brand logo on the Main design page. 
  3. Click Save to save the preference center.  
  4. Choose your subdomain from the Domain & Subdomain drop-down list. Click Publish. Publishing can take up to 15 minutes.
The subdomain hosts the preference center. If you want to configure a custom domain, see Configure custom preference center domain.