Confirm your sending domain

  • Updated

When your ODP account is created, you are given a default sending domain of, which is where your marketing emails come from.

You can have multiple sender profiles. For example, your promotional emails could come from and your behavioral could come from

Learn how to confirm your domain, change it, and add a new one (if it is in your package).

If you want your emails to come from, you are done with this step and can move on to authenticating your domain.

(Optional) Choose a domain

If your company is, then your default domain under Account Settings > Domains & IPs is Optimizely does not recommend sending emails from in this example, because your deliverability is tied to your root domain which could impact other parts of your business. You should also differentiate between types of emails. For example, you want customers to receive your transactional emails and do not want to impact your marketing emails.

If you do not have branding or other reason to change it, Optimizely recommends that you do not change your default sending domain. However, some companies like to have the domain fit their brand more. If you are a tea company, you could choose to send from You should stay with this domain long-term because your deliverability (if it shows in the inbox or spam) is tied to it.

Once your domain is selected, you need to add domain information to your DNS.

(Optional) Change your domain

To change your domain, you need to delete and add a new one. Only do this if you have not sent any emails yet, or you have talked with support.

To delete your domain:

  1. Go to Account Settings > Domains & IPs.
  2. Click Delete Domain.
  3. Add a new domain by clicking Create New Domain.
  4. Enter a new name for your domain and click Save. This generates all the records you need to add to your DNS.