E-E-A-T Checker agent

  • Updated

E-E-A-T Checker is an Optimizely Opal agent that evaluates web content against Google's Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) quality signals and returns a ranked list of improvement actions. See the Google documentation for information.

  • Challenge – Search engines and audiences increasingly demand content that demonstrates E-E-A-T. Manually auditing every article for signals such as primary research, expert citations, and verified data is time-consuming and inconsistent. High-value content often underperforms in search results as a result.
  • Agent outcome – The agent evaluates content against E-E-A-T benchmarks, identifies gaps in authority or transparency, and provides ranked recommendations to strengthen credibility.
  • Value – Accelerate editorial review and publish authoritative content that ranks higher, with every piece audited for maximum visibility and trust.

Install agent

Opal administrators, agent builders, and Opal users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select E-E-A-T Checker.

  3. Click Install Agent to add the agent to your Opal instance.

    screenshot of the E-E-A-T Checker entry in the Opal Agent Directory where Install Agent is highlighted

Use the agent

In Opal Chat, enter @eeat_checker and provide the following details:

  • Content – The content to evaluate. Paste a URL, paste raw text, or attach a PDF or document.

The agent returns ratings for each E-E-A-T dimension with evidence pulled from the content, followed by a ranked list of improvement actions.

To use the E-E-A-T Checker agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the E-E-A-T Checker agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The E-E-A-T Checker agent takes the following input:

  • Content

Tools

The E-E-A-T Checker agent uses the following tools internally to process your request:

  • search_web
  • browse_web

Additional details

The agent uses the following default configuration:

  • Inference level – Pro. Provides maximum reasoning depth.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.