Page Conversion Optimization agent

  • Updated

The Page Conversion Optimization agent in Optimizely Opal performs a full conversion audit on any live page. It returns a prioritized list of fixes ordered by expected conversion impact. The agent helps you move beyond gut-feel optimization and focus resources on the changes most likely to drive measurable results.

  • Challenge – Teams often rely on gut instinct when deciding what to change on a page to improve conversions. Without a structured audit process, optimization efforts scatter, miss high-impact fixes, and waste resources on low-impact changes.
  • Agent outcome – The agent delivers a prioritized action plan listing evidence-backed fixes by expected conversion impact. This replaces subjective decision-making with a structured audit.
  • Value – Teams move faster and optimize smarter. By focusing on the highest-impact changes, teams eliminate guesswork, accelerate experimentation, and maximize the return on every optimization effort.

Required Optimizely products

This agent does not require additional Optimizely products.

Install the Page Conversion Optimization agent

Install the Page Conversion Optimization agent to access its conversion audit capabilities in Opal Chat and workflow agents.

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

To install the Page Conversion Optimization agent in Opal, complete the following steps:

  1. Go to Agents > Agent Directory.

  2. Select Page Conversion Optimization.

    Screenshot of the Agent Directory where Page Conversion Optimization is highlighted, showing the agent's location in the directory listing.

  3. Click Install Agent to add it to your instance.

    Screenshot of the Agent Directory where Install Agent is highlighted, showing the button that adds the Page Conversion Optimization agent to an Opal instance.

Use the Page Conversion Optimization agent

Run the Page Conversion Optimization agent from Opal Chat or from a workflow agent. Provide a page URL and the agent returns a prioritized list of conversion fixes.

In Opal Chat, enter @page_conversion_optimization and provide the following details:

  • Page URL – Enter the URL of your page.
  • (Optional) Additional Details – Additional instructions. For example, mobile assessment only.

To use the Page Conversion Optimization agent in a workflow agent, drag and drop it into your workflow. For instructions, see Configure workflow agents.

Default agent configuration

The Page Conversion Optimization agent uses the following default configuration. After you install the agent in your Opal instance, customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

The Page Conversion Optimization agent takes the following input:

  • Your Page URL 
  • (Optional) Additional Details

Tools

The Page Conversion Optimization agent uses the following tools internally to process your request.

  • analyze_image_content
  • browse_web
  • browse_web_html
  • create_canvas
  • reasoning_step
  • take_webpage_screenshot

Additional configuration

The following settings control how the agent processes requests:

  • Inference level – Balanced. Determines the processing capacity the agent uses.
  • Files – None. This agent does not use file attachments.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.