Page Copy Optimization agent

  • Updated

The Page Copy Optimization agent in Optimizely Opal analyzes your live page copy. It generates optimized versions tailored for clarity, conversion, and message-market fit. Message-market fit describes how well your copy connects with your target audience's specific needs and language. The agent benchmarks your messaging directly against competitor pages and delivers ready-to-use copy grounded in competitive insight.

  • Challenge – Writing high-performing page copy is difficult without a clear benchmark. You start from scratch or rely on internal assumptions about your audience. Without visibility into how your messaging compares to competitors, your copy fails to resonate, differentiate, or convert.
  • Agent outcome – Produces optimized copy variants ready for use or testing. Each version maps to the target audience, conversion goal, and competitive positioning you provide.
  • Value – You move from competitive insight to stronger on-page messaging in minutes. By replacing guesswork with audience-specific, goal-driven copy, you sharpen your value proposition and improve conversion rates.

Required Optimizely products

This agent has no required Optimizely products.

Install the Page Copy Optimization agent

Install the Page Copy Optimization agent to add it to your Opal instance. After installation, use it in Opal Chat or add it to a workflow.

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

To install the Page Copy Optimization agent in Opal, complete the following steps:

  1. Go to Agents > Agent Directory.

  2. Select  Page Copy Optimization.

    Screenshot of the Agent Directory page in Optimizely Opal where the Page Copy Optimization agent is selected.

  3. Click Install Agent to add it to your instance.

    Screenshot of the Page Copy Optimization agent page in Optimizely Opal where the Install Agent button is visible.

Use the Page Copy Optimization agent

Use the agent in Opal Chat to generate optimized copy variants for any page. Provide the page URL and any optional parameters that shape the output.

In Opal Chat, enter @page_copy_optimization and provide the following details:

  • Page URL or Content – Enter a URL to analyze the live page, or paste the page copy directly.
  • (Optional) Primary Audience – Describe the target reader. Include their role, company size or segment, and their single biggest pain point. The more specific, the better. Example: "VP of Marketing at a 300–1000 person B2B software-as-a-service (SaaS) company, frustrated that their dev team is a bottleneck for running experiments."
  • (Optional) Primary Conversion Goal – State the primary action the page must drive, and optionally a secondary goal. Example: "Primary: Request a Demo. Secondary: Download the return on investment (ROI) case study." The primary goal governs call-to-action (CTA) copy and urgency framing. The secondary goal informs supporting CTAs and mid-page hooks.
  • (Optional) Competitor to Benchmark – Paste up to three full competitor page URLs (not just brand names).
  • (Optional) Brand Tone – Provide three tone adjectives and one contrast statement. Describe what the brand sounds like and what it does not sound like. Example: "Authoritative, Clear, Warm — like a trusted enterprise advisor, not a pushy sales pitch."
  • (Optional) Key Value Props to Preserve – List two to three claims or differentiators that must not be rewritten away. Example: "Zero page flicker, Stats Engine accuracy, No-code editor." The agent retains and reinforces these claims in the optimized copy rather than replacing them.

To use the Page Copy Optimization agent in a workflow agent, drag and drop it into your workflow. For instructions, see Configure a workflow agent.

Default agent configuration

The Page Copy Optimization agent runs with the following default settings. Customize these settings to align the agent's behavior with your organization's tone, audience, and conversion goals. See Manage agents for instructions.

Input variables

The Page Copy Optimization agent takes the following input:

  • Page URL or Content
  • (Optional) Primary Audience
  • (Optional) Primary Conversion Goal
  • (Optional) Competitor to Benchmark
  • (Optional) Brand Tone
  • (Optional) Key Value Props to Preserve

Tools

The Page Copy Optimization agent uses the following tools internally to process your request.

  • browse_web
  • create_canvas

Additional configuration

The following settings control how the agent processes requests:

  • Inference level – Complex. Determines the processing capacity the agent uses.
  • Files – None. This agent does not use file attachments.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.