Opal and AI features

  • Updated

Opal is Optimizely's smart AI assistant and exists across the suite to help inform and accelerate every phase of the marketing lifecycle.

Optimizely continues to develop a variety of AI-related features across the product suite. Check out the links below for specific products.

Configured Commerce

  • Use dynamic rules to auto-generate lists from custom properties and product attributes.

Content Marketing Platform

Content Recommendations

Digital Asset Management

Experiment Collaboration

Feature Experimentation

  • Chat with Opal for answers and help.
  • Brainstorm ideas for flag variables and variations with Opal.
  • Uses Stats Engine algorithms to reduce errors and get faster experiment results.
  • Uses Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
  • Uses a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.

ODP + Optimizely Content Intelligence

Optimizely Data Platform

Optimizely Graph

Product Information Management (PIM)

Product Recommendations

Web Experimentation

  • Chat with Opal for answers and help.
  • Use AI to generate copy suggestions.
  • Use Stats Engine algorithms to reduce errors and get faster experiment results.
  • Use Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
  • Use a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.
  • Create a predicted intent audience condition using adaptive audiences that capture a percentage of your visitors most interested in a specific topic.