Opal and AI features

Opal is Optimizely's smart AI assistant and exists across the suite to help inform and accelerate every phase of the marketing lifecycle.

Optimizely continues to develop a variety of AI-related features across the product suite. Check out the links below for specific products.

Commerce Connect

• Generate text for a product property.

Configured Commerce

• Use dynamic rules to auto-generate lists from custom properties and product attributes.

Content Marketing Platform

• Use Opal to ideate and generate content throughout your workflow from the global header.
• Bring your own AI (BYOAI): deploy your own LLM models or AI engines to generate content.
• Ideate with Opal.
• Generate AI content for a task.
• Generate AI images from a task.

Content Recommendations

• Uses Natural Language Processing (NLP) to match content that shares the greatest similarity of an individual user's profile in real-time.
• Identify content gaps and saturation point using NLP with the Insights dashboard.
• Generate real-time interest profiles based on content consumption.

Digital Asset Management

• Automatically suggests tags for uploaded images based on machine-learning algorithms.
• Generate cropped variations of images in the library using an automatic smart focal point.

Collaboration

• Use Opal to write experimentation plans and suggest hypotheses and variations from the global header.
• Bring your own AI (BYOAI): deploy your own LLM models or AI engines to generate content.
• Use AI to refine variations and written briefs.

Feature Experimentation

• Chat with Opal for answers and help.
• Brainstorm ideas for flag variables and variations with Opal.
• Uses Stats Engine algorithms to reduce errors and get faster experiment results.
• Uses Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Uses a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.

ODP + Optimizely Content Intelligence

• Enable generative AI topic enrichment for customer records.

Optimizely Data Platform

• Generate a summary of a customer's event history by using Opal on the customer profile.
• Prevent churn and win back customers using ODP's customer win-back model, which shows the relationship between days since engagement and the likelihood of remaining your customer.
• Use the Predicted Time Until Next Order report to evaluate customer data from the last 180 days to predict a customer's likelihood to order in the next 42 days. This report uses the Order Likelihood and Days Until Next Order modeled attributes.

Optimizely Graph

• Enable semantic search to return similar vocabulary results.

Personalization

• Generate AI-powered suggested content in the Visual Editor for any existing copy on a page using the GPT 3.5 large language model (LLM).

Product Information Management (PIM)

• Generate product descriptions.
• Automatically translate product details.

Product Recommendations

• Uses Optimizely's algorithms to examine visitor behavior and recommend products.

Web Experimentation

• Chat with Opal for answers and help.
• Use AI to generate copy suggestions.
• Use Stats Engine algorithms to reduce errors and get faster experiment results.
• Use Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Use a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.
• Create a predicted intent audience condition using adaptive audiences that capture a percentage of your visitors most interested in a specific topic.