Optimizely Opal and AI features

Optimizely Opal is your artificial intelligence (AI) specialist across Optimizely One. Opal is directly connected to your workflows, fully aware of your brand, and powered by hundreds of tools to assist with marketing and digital tasks. Usage of Opal features will incur credit charges.

In addition to Opal, Optimizely continues to develop various AI and machine learning (ML) features embedded across its product suite. These features do not incur Opal credit charges.

For users on Opti ID, Administrators can turn off all applicable Optimizely Opal and AI features from Admin Center > Settings > Generative AI. Users who are not on Opti ID are not eligible for Optimizely Opal and must refer to each product's included AI feature for the method of turning off.

For a full list of Optimizely Opal and included AI and ML features for specific products, see the following links.

Optimizely Opal

Usage of Opal features will incur credit charges.

Prerequisites

• You must use Opti ID to access Opal.
• You must have generative AI enabled.

Optimizely Opal app

• Chat with Optimizely Opal and view chat history
• Create custom instruction agents
• Configure and activate pre-built instruction agents
• Leverage tools for instruction agents

Collaboration

• Use AI to write experimentation plans and suggest hypotheses and variations from the global header.
• Use AI to refine variations and written briefs.

Content Marketing Platform

• Chat with Optimizely Opal
• Generate AI content for a task
• Get writing assistance
• Translate content into a locale using the omnichannel editor
• Use AI campaign kits to create campaigns

Feature Experimentation

• Chat with Optimizely Opal
• Brainstorm ideas for flag variables
• Brainstorm ideas for flag variations
• Summarize experiment results
• Get test ideas
• Use @PersonalizationAdvisor to get personalization ideas
• Use @ExperimentPlan to get feedback on a test plan

Opti ID Admin Center

• Monitor Optimizely Opal credit billing and tracking
• Receive Optimizely Opal credit usage notifications
• Disable Optimizely Opal and included AI features

Optimizely Data Platform (ODP)

• Generate a summary of a customer's event history.

ODP + Optimizely Content Recommendations

• Enable generative AI topic enrichment for customer records.

Personalization

• Chat with Optimizely Opal
• Summarize descriptions for variations
• Generate copy suggestions for variations in the Visual Editor
• Use @PersonalizationAdvisor to get personalization ideas

Web Experimentation

• Chat with Optimizely Opal
• Summarize descriptions for variations
• Generate copy suggestions for variations in the Visual Editor
• Summarize experiment results
• Get test ideas
• Use @PersonalizationAdvisor to get personalization ideas
• Use @ExperimentPlan to get feedback on a test plan

Included generative AI features

These features do not incur Opal credit charges.

Commerce Connect

• Generate text for a product property.

Configured Commerce

• Use AI to auto-map field mappings for job definition steps.

Content Marketing Platform

• Bring your own AI (BYOAI) to deploy your own LLM models or AI engines to generate content.
• Generate AI images from a task.
• Ask AI to write marketing plans and suggest meta-descriptions, keywords, and so on. (For only customers who are not on Opti ID.)

Collaboration

• Bring your own AI (BYOAI) to deploy your own LLM models or AI engines to generate content.

Product Information Management (PIM)

• Generate product descriptions.
• Automatically translate product details.

Included machine learning features

These features do not incur Opal credit charges.

Content Recommendations

• Uses Natural Language Processing (NLP) to match the content that shares the greatest similarity of an individual user's profile in real time.
• Identify content gaps and saturation points using NLP with the Insights dashboard.
• Generate real-time interest profiles based on content consumption.

Digital Asset Management (DAM)

• Automatically suggests tags for uploaded images based on machine-learning algorithms.
• Generate cropped variations of images in the library using an automatic smart focal point.

Feature Experimentation

• Uses Stats Engine algorithms to reduce errors and get faster experiment results.
• Uses Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Uses a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.

Optimizely Data Platform

• Prevent churn and win back customers using ODP's customer win-back model, which shows the relationship between days since engagement and the likelihood of remaining your customer.
• Use the Predicted Time Until Next Order report to evaluate customer data from the last 180 days to predict a customer's likelihood to order in the next 42 days. This report uses the Order Likelihood and Days Until Next Order modeled attributes.

Optimizely Graph

• Enable semantic search to return similar vocabulary results.

Personalization

• Use Stats Engine algorithms to reduce errors and get faster experiment results.
• Use Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Use a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.
• Create a predicted intent audience condition using adaptive audiences that capture a percentage of your visitors most interested in a specific topic.

Product Recommendations

• Uses Optimizely's algorithms to examine visitor behavior and recommend products.

Web Experimentation

• Use Stats Engine algorithms to reduce errors and get faster experiment results.
• Use Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Use a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.
• Create a predicted intent audience condition using adaptive audiences that capture a percentage of your visitors most interested in a specific topic.