Optimizely Opal credits

  • Updated

Effective March 12th, 2026 Optimizely may allocate Opal workloads to any of its approved LLM models. Currently, Optimizely's Opal utilizes Google Gemini's family of models as its LLM.

As of March 15th, 2026, Opal's LLM models will include Anthropic Claude's family of models accessed via Google Vertex AI. For the purposes of Optimizely's Data Processor Agreement, Anthropic will become an Optimizely Sub-processor as from March 15, 2026. Optimizely reserves the right to add, remove, and/or substitute Opal's underlying LLMs. All approved LLMs for Opal are detailed in Optimizely's Software Service Services Description. Optimizely Opal's allocation of workloads to different LLMs and the associated model will not alter how Opal credits are consumed from Opal usage.

Optimizely Opal credits are required to use Optimizely Opal. 

  • Effective 3/1/2026, an adjustment to the credit value model will be applied to all customers with Opal credits. The update ensures that credits utilized through Opal interactions fall into a fixed number of categories for greater predictability and forecasting of credit use by customers.
  • Effective 10/15/2025, an update to credit value is reflected in the Do you have examples of Opal credits per task? section.
  • Effective 9/30/2025, all promotional credits available within customers' instances reset to zero.
  • Effective 10/1/2025 and ending on 9/30/2026, each instance of Opal is able to utilize up to 200 credits monthly on a complimentary basis.
  • If your usage regularly exceeds your complimentary 200 monthly credits, your Optimizely account team may reach out to explore a more tailored Opal plan. Optimizely reserves the right to modify or discontinue complimentary access at any time.
  • If you have questions about your usage, credit allocation, or would like to explore how to get the most out of Optimizely Opal, contact your Optimizely Customer Success Manager.

See the following FAQ for details on Opal credits.

What are Opal credits?

Opal credits let you use Optimizely Opal. Credits are used any time you interact with Optimizely Opal. An interaction is when an Opal feature makes an API call to an AI model, such as a large language model (LLM). 

Are Opal credits pooled across products?

Optimizely Opal credits are pooled across products, making them consumable across all eligible Optimizely products.

How do I get Opal credits?

Optimizely Opal credits are allocated. Contact your account administrator or Optimizely account representative. 

Where can I view and track my Optimizely Opal credit usage?

Account administrators can view their organization’s Optimizely Opal credit usage in the Optimizely Admin center.

Can I be notified of my Opal credit usage?

Yes, account administrators can sign up for monthly credit usage notifications in the Optimizely Admin center.

What happens if I use all my Opal credits?

Account administrators are notified when their organization reaches its credit limit.

Do you have examples of Opal credits per task?

Credits depend on the complexity of the work the agent performs. The following figures represent the average credit consumption and may vary based on input size, context, and model usage.

Each agent is assigned a complexity band that reflects the average number of credits it consumes per invocation. Use the following table as a reference when estimating credit usage across your workflows.

Credit consumption by agent complexity – The following figures represent the average number of credits consumed for a single agent invocation categorized by the agent's complexity band:

  • Chat and basic agents – 2
  • XS – 10
  • S – 30
  • M – 70
  • L – 130
  • XL – 200

Credits by agent – The following figures represent the average number of credits consumed when calling each agent in the Agent Directory once:

Agent Description Average credits
Campaign Brief Generation Creates high-quality, on-format campaign briefs to accelerate planning and improve brief consistency. 2
Content Summary Summarizes lengthy documents and PDFs, extracting key points from complex content. 2
Email Creation Creates high-performing marketing emails based on a provided overview, target audience, and call-to-action. 2
LinkedIn InMail Copy Generation Crafts engaging headlines, body text, and calls-to-action optimized for LinkedIn's professional audience and B2B outreach. 2
Press Release Writes a compelling and newsworthy press release from a brief or set of key facts. 2
QR Code Generation Creates QR codes for use in marketing materials, campaigns, and digital assets. 2
Quote Extraction Takes a source document or text and extracts the most important and relevant quotes. 2
Content Translation Converts existing content to a different language, accounting for cultural, company, and grammatical differences. 2
UTM Creation Simplifies the creation of UTM parameters to ensure accurate attribution tracking and cleaner campaign analysis. 2
Webinar Follow-up Email Creation Generates personalized email copy for post-webinar follow-ups to attendees. 2
Competitive Insights Provides a thorough review of competitive intelligence and market research on competitors, focusing on data from the past seven days. 10
Email Content Translation Retrieves and translates the full content of a specific email in Optimizely Campaign, ensuring accuracy, cultural relevance, and consistent brand voice. 10
Experiment Planning Transforms raw ideas into a fully formed test plan, complete with suggested hypotheses, key metrics, identified risks, and critical assumptions. 10
Heatmap Analysis Transforms a heatmap image and URL into precise, tailored test ideas to help identify high-impact optimization opportunities. 10
Keyword Research Researches keywords for a given topic to maximize content visibility and search traffic rankings. 10
Content Adaptation Helps you repurpose core content by reformatting, rephrasing, and optimizing it for specific platforms such as social media, email, or web pages. 30
GA4 Web Traffic Report Generation Provides insights into Google Analytics data, covering key metrics, traffic sources, and top-performing pages in an executive-ready format. 30
Web Accessibility Evaluation Checks a URL against WCAG 2.2 accessibility standards and Google Lighthouse, generating a report with scores and actionable recommendations. 30
Blog Post Generation Accelerates the creation of high-quality blog content, including headlines, introductions, body paragraphs, and conclusions. 70
Competitive Webpage Analysis Scans competitor websites, captures screenshots, and delivers an actionable report with recommended changes to help you stay ahead. 70
GEO Auditor Audits any web page for AI search readiness, providing prioritized recommendations for improving visibility in AI-powered search engines. 70
GEO Recommendations Audits webpages for LLM discoverability, retrievability, and understandability to deliver actionable recommendations for generative search optimization. 70
FAQ Creation Analyzes existing content to generate contextually relevant, GEO-optimized FAQs, helping you quickly build or update your FAQ section. 130
Technical SEO Auditor Improves content search engine rankings and organic visibility by analyzing target keywords and competitor content to identify SEO opportunities. 130

How are credits calculated for workflow agents?

When a workflow agent runs, credits are calculated by summing the cost of each specialized agent invoked within that workflow. There is no additional overhead charge for the workflow itself. For more information, see Workflow agents overview.

Can I limit Opal access and credits to individual users?

Yes, account administrators can limit access to Opal (and thereby credits) in the Optimizely Opti ID Admin Center. For more details, see Manage roles and permissions.

Who uses credits when calling agents?

Who is attributed for using Opal credits differs depending on how and what type of agent is invoked.

Specialized agents

See Specialized agents overview. 

Triggers

  • Chat – User who invokes the specialized agent by entering @AGENT_NAME in the chat.
  • Within Optimizely – User who invokes the specialized agent.

Workflow agents

See Workflow agents overview.

Triggers

  • Chat – User who invokes the agent by entering @AGENT_NAME in the chat.
  • Schedule – User who created the trigger.
  • Webhook – User who created the trigger.
  • Email – User who created the trigger.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.