Keyword Research agent

  • Updated

Keyword Research is an Optimizely Opal agent that takes a topic, uses data from Optimizely Content Marketing Platform (CMP) Idea Lab and the broader web, and returns a curated list of keywords to maximize content visibility and search traffic.

  • Challenge – Identifying the most effective keywords to maximize content visibility and search traffic requires extensive research and analysis.
  • Agent outcome – Researches keywords to maximize content visibility and search traffic rankings.
  • Value – Improved Search Engine Optimization (SEO), increased visibility, higher rankings.

Required Optimizely products

Optimizely Content Marketing Platform

Install agent

Opal Administrators, Agent Builders, and Opal Users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

Install from Agent Directory

Install the agent from the Opal Agent Directory.

  1. Go to Agents > Agent Directory.
  2. Select Keyword Research.

  3. Click Install Agent to add it to your Opal instance.

    screenshot of the Keyword Research entry in the Opal Agent Directory where Install Agent is highlighted

If Install Agent is in a disabled state, ensure the Required Optimizely products are connected to your Opal instance.

Configure skills

Keyword Research uses skills about your company, products, target personas, competitors, and existing keywords to tailor its output. Create the following skills before running the agent. Use each sample link as a starting point.

Use the agent

In Opal Chat, enter @keyword_research and provide the following details:

  • topic – Enter the topic or theme to research keywords for.

The agent returns a curated keyword list grouped by funnel stage, with search intent, target personas, and search volume, plus analysis of why each keyword was selected.

To use the Keyword Research agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.

Details

These are the default details for the Keyword Research agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.

Input variables

The Keyword Research agent takes the following input:

  • topic

Tools

The Keyword Research agent uses the following tools internally to process your request:

  • get_idealab_keyword_infos
  • get_idealab_keyword_keyword_questions
  • get_idealab_keyword_related_keywords
  • search_web

Additional details

The agent uses the following default configuration:

  • Inference level – Balanced. Provides reliable answers with additional reasoning.
  • Files – None.
  • Output – Text.

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.