Keyword Research agent

  • Updated

Optimizely Opal's Keyword Research agent takes your topic, uses data from CMP Idea Lab and the broader web, and returns a list of keywords that maximize content visibility and search traffic. It lets you create data-driven content that ranks higher, attracts more organic traffic, and stays relevant to audience search trends.

  • Challenge – Identifying the most effective keywords to maximize content visibility and search traffic requires extensive research and analysis.
  • Agent outcome – Researches keywords to maximize content visibility and search traffic rankings.
  • Value – Improved SEO, increased visibility, higher rankings.

Required Optimizely products

You must have one of the following products to use this agent:

See Keyword Research Agent in Optimizely Academy for more information.

Activate agent

Configure instructions

For optimal output tailored to your organization’s unique context, you should configure instructions with the following information before activating the agent:

Install agent

Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents  attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.

After configuring your instructions, complete the following in Opal:

  1. Go to Agents > Agent Directory.
  2. Select Keyword Research.

  3. Click Install Agent to add it to your Opal instance.

If Install Agent is in a disabled state, ensure you have the Required Optimizely products connected to your Opal instance.

Use

In Opal chat, enter @keyword_research and provide the following details:

  • Topic – Topic or theme you want to search keywords for.

To use the Keyword Research agent in a workflow agent, drag and drop it into your workflow. See the Configure workflow section in the Create a workflow agent documentation.

Details

The following are the default details of the Keyword Research agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.

Input variables

  • Topic or theme to search keywords for.

Tools

  • search_web
  • Idea Lab tools

Output

  • Inference Level – Simple with Thinking
  • Creativity – 0.7

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.